Amazon to hire 250K ahead of the holiday rush


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Summary

Amazon holiday hiring

Amazon has announced it will hire 250,000 employees across the United States for the holiday season to handle a projected increase in orders. The roles include regular, part-time and seasonal positions.

Wider retail trends

Amazon's hiring surge contrasts with the broader retail industry, where seasonal job numbers are forecasted to drop to their lowest level since 2009.

Other retailers hiring

Other companies besides Amazon have also announced holiday hiring. Bath & Body Works plans to hire 32,000 workers, and Spirit Halloween expects to add 50,000 employees. Kohl's and Target have announced additional hires, but did not specify numbers.


Full story

Amazon announced it will hire hundreds of thousands of new employees just in time for the holiday season. The company said it’ll hire 250,000 workers across the U.S. to handle what it expects will be a surge in holiday orders.

The company said regular, part-time and seasonal positions will be available. Its seasonal jobs pay $19 an hour on average, while regular employees earn approximately $23 per hour, plus benefits.

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Amazon announced that openings will be posted weekly through December. It said they anticipate the roles to fill quickly, potentially within minutes of being posted.

“Seasonal roles offer great pay, flexible schedules, and the chance to be a part of a team that makes a real difference during the holidays,” Amazon said in a news release. “Every year, we meet employees who started as seasonal hires and go on to become managers, trainers, or leaders across our buildings, and we love that people everywhere can make these jobs what they want them to be.”

Amazon’s 2025 holiday hiring marks the third consecutive year the company has added a quarter of a million people.

Seasonal hiring forecast

Amazon’s hiring spree is an outlier in the market, however. Across the retail industry, seasonal jobs are expected to hit their lowest level since 2009, when the economy was emerging from a recession.

According to outplacement firm Challenger, Gray & Christmas, the low forecast numbers are due to various factors. These factors include higher business costs from U.S. tariffs, inflationary pressures and automation.

Challenger predicts that retailers may add fewer than 500,000 positions this holiday season. That number is down from approximately 543,000 in the final quarter of 2024.

“While we could see a late hiring push if holiday sales surprise to the upside, the cautious pace of announcements so far suggests that companies are not betting on a big seasonal surge. This year may be more about doing more with less,” said Andy Challenger, senior vice president of Challenger, Gray & Christmas.

Other retailers hiring

While Amazon’s hiring numbers are the highest, it is not the only company to announce holiday hiring. Bath and Body Works announced it will hire 32,000 workers. Spirit Halloween plans to add 50,000.

Kohl’s and Target also announced additional hires, but did not detail how many.

Jason K. Morrell (Morning Managing Editor), Emma Stoltzfus (Video Editor), and Matt Bishop (Digital Producer) contributed to this report.
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Why this story matters

Amazon's decision to hire 250,000 workers for the holiday season highlights contrasts in retail employment trends, reflecting both the company's market scale and wider slowdowns in seasonal hiring across the U.S. labor market.

Seasonal hiring trends

Amazon's hiring plans stand out in a year when overall retail holiday employment is projected to reach its lowest level since 2009, according to Challenger, Gray & Christmas, underscoring broader economic caution.

Amazon's market role

By maintaining high seasonal hiring levels, Amazon demonstrates its significant position in the industry, aiming to meet increased demand and strengthen its operational capacity during peak shopping periods.

Economic and industry pressures

Sources cite inflation, U.S. tariffs and automation as contributing factors to reduced hiring in the sector, illustrating the broader challenges the retail market faces during the 2025 holiday season.

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Synthesized coverage insights across 15 media outlets

Context corner

Amazon’s hiring announcement comes amidst a cautious retail job market, where overall seasonal hiring is expected to reach its lowest point since 2009 due to factors like tariffs, inflation and increased reliance on automation in retail.

Diverging views

Left-leaning articles emphasize the bleak broader labor market and impacts of inflation and automation, while right-leaning sources highlight Amazon’s investment in pay and benefits as well as the relative popularity and flexibility of the roles offered.

Solution spotlight

Amazon is investing over $1 billion to raise pay and lower healthcare costs for logistics workers and is maintaining hiring levels despite broader declines, aiming to support quick delivery and operational efficiency.

SAN provides
Unbiased. Straight Facts.

Don’t just take our word for it.


Certified balanced reporting

According to media bias experts at AllSides

AllSides Certified Balanced May 2025

Transparent and credible

Awarded a perfect reliability rating from NewsGuard

100/100

Welcome back to trustworthy journalism.

Find out more

Media landscape

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15 total sources

Key points from the Left

  • Amazon plans to hire 250,000 workers for the holiday season, expecting an increase in orders.
  • This is the third consecutive year that Amazon has hired at least 250,000 additional workers during the holiday shopping period, according to CBS News.
  • In contrast, total seasonal jobs are projected to fall to their lowest level since 2009, as reported by Challenger, Gray & Christmas.
  • Retail hiring plans are more conservative this year, with employers adding only 22,000 jobs in August, according to reports.

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Key points from the Center

  • Amazon announced on Oct. 13, 2025, it will hire 250,000 workers for the holiday season across its U.S. fulfillment and transportation networks, including rural communities across America.
  • The company said it is investing more than $1 billion to raise pay and lower healthcare costs, lifting average total compensation to more than $30 per hour for U.S. fulfillment and transportation employees.
  • Overall, U.S. retailers plan to add fewer than 500,000 seasonal jobs this year, the lowest since 2009, while Target plans 100,000, Bath & Body Works 32,000, and Spirit Halloween 50,000.
  • The announcement on Monday comes amid concerns about tariff policies as U.S. shoppers brace for impact, while Adobe Analytics projected slower online holiday sales growth this year.

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Key points from the Right

No summary available because of a lack of coverage.

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