‘America’s sweetheart’ Betty White memorialized on forever stamp

• The United States Postal Service unveiled its newest forever stamp. It features the beloved late American actress Betty White.
• The unveiling ceremony was held at the Los Angeles Zoo, where White was a longtime donor and trustee.
• The artist behind the stamp said he drew inspiration from White’s life, and included her love for animals, “sparkling” personality and commitment to causes she believed in.

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For decades, actress Betty White was “America’s sweetheart.” Now, she’s being memorialized in the country forever.

The United States Postal Service unveiled its new Betty White Forever stamp in a special ceremony at the Los Angeles Zoo on Thursday, March 27.

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Betty White’s legacy

White was perhaps best known for her role as Rose Nylund in the beloved television series “Golden Girls.” However, she was also a prolific animal lover who worked with the zoo from its opening in 1966 until her death in December 2021, just a couple of weeks shy of her 100th birthday.

New Betty White Stamps Deliver Smiles #BettyWhiteStamp https://t.co/GTD41jGXSv

— U.S. Postal Service (@USPS) March 27, 2025

“Who didn’t love Betty White?” Greater Los Angeles Zoo Association board member Richard Lichtenstein said during the ceremony for the stamp’s unveiling. “Her smile, her sense of humor, her basic decency. Our country, our city and yes, even our LA zoo would be much better if more people followed her example. Betty White put her stamp on everyone and anyone she came in contact with.”

The stamp’s inspiration

The stamp’s artist, Boston-based Dale Stephanos, drew inspiration from a portrait taken of White in 2010.

Stephanos said her dress was red in that picture, but he chose to change it to purple, the “color of protest.” He said White wasn’t afraid to speak out about her beliefs but never came across as angry or mean.

He added that the little bubbles surrounding her are meant to represent her “sparkling” personality. Even her earring has meaning, despite it being difficult to make out on the stamp, which is smaller than two inches. It’s an animal paw print, paying homage to her love and advocacy for animals.

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Where can Americans get them?

The stamps are now available through the United States Postal Service.