As Thanksgiving approaches, bird flu outbreak helps push up turkey prices


Summary

Price surge

Wholesale turkey prices are about 40% higher year over year. Frozen supply looks stable, but fresh and specific sizes may tighten.

Flu impact

A fall rebound of avian influenza has hit poultry operations. Nearly 7 million farmed birds have reportedly been killed since September because of the flu.

Shop smart

Producers say options remain: Butterball reports strong supply, and Aldi’s $40 meal aims to blunt costs


Full story

A resurgence of bird flu has helped drive wholesale turkey prices about 40% higher than in 2024 as Thanksgiving approaches. The outbreak has affected almost 6.5 million turkeys in the past month, and the U.S. flock has fallen to its smallest size in 40 years. 

Turkey is expected to average about $1.32 per pound, according to the U.S. Department of Agriculture (USDA).

QR code for SAN app download

Download the SAN app today to stay up-to-date with Unbiased. Straight Facts™.

Point phone camera here

Why are prices rising now?

A fall rebound of highly pathogenic avian influenza has hit poultry operations in several states, particularly in the Midwest and the Pacific Northwest. An outbreak in Wisconsin has affected almost 3.6 million birds, while nearly 2 million have been exposed to the virus in Washington state, according to the USDA.

The New York Times reported that nearly 7 million birds, including 1.3 million turkeys, have been killed as a result of the outbreak.

The virus is spreading during a federal government shutdown that has curtailed routine communications by federal agencies involved in outbreak response.

The Centers for Disease Control and Prevention (CDC), which tracks human cases of bird flu and other infectious diseases, also has suspended communications with states, including up-to-date guidance on controlling any potential outbreak, the Times reported.

How tight is the national turkey supply?

USDA data show an expected 2025 production of 4.8 billion pounds, about 5% below 2024. Farmers raised 195 million turkeys this year, down 3% year over year and 36% below the 1996 peak, according to the American Farm Bureau Federation. Since 2022, bird flu has affected about 18.7 million turkeys, the Farm Bureau said.

What are producers and retailers saying?

The National Turkey Federation told Axios it is “confident in the frozen turkey supply,” though supply could tighten for fresh or specific-size birds if flu cases rise.

“U.S. turkey growers and processors have been working around the clock, managing through challenges like avian influenza and avian metapneumovirus,” said Leslee Oden, the federation’s president and CEO.

Butterball told Axios it remains well-stocked with plenty of options. Some chains plan promotions to blunt higher costs. Aldi announced a $40 Thanksgiving meal for 10, including a 14-pound turkey and nine sides.

Tags: , ,

SAN provides
Unbiased. Straight Facts.

Don't just take our word for it.


Certified balanced reporting

According to media bias experts at AllSides

AllSides Certified Balanced May 2025

Transparent and credible

Awarded a perfect reliability rating from NewsGuard

100/100

Welcome back to trustworthy journalism.

Find out more

Why this story matters

Rising bird flu cases are reducing the U.S. turkey supply and driving up prices ahead of Thanksgiving, potentially impacting holiday meal costs for consumers and challenging the poultry industry’s ability to meet seasonal demand.

Bird flu outbreak

A resurgence in avian influenza has led to the loss of millions of turkeys, disrupting poultry operations and reducing the national flock to its smallest size in decades.

Supply and pricing

Declining turkey numbers, combined with increased demand around Thanksgiving, have raised wholesale turkey prices about 40% higher than 2024, affecting consumers and retailers.

Industry and government response

Producers and retailers express confidence about frozen turkey supplies, while a federal shutdown hampers coordinated response and communications on the outbreak.

SAN provides
Unbiased. Straight Facts.

Don't just take our word for it.


Certified balanced reporting

According to media bias experts at AllSides

AllSides Certified Balanced May 2025

Transparent and credible

Awarded a perfect reliability rating from NewsGuard

100/100

Welcome back to trustworthy journalism.

Find out more