BMW announces DeepSeek integration in new models amid privacy concerns


Summary

BMW's announcement

BMW announced it is employing technology from AI-startup DeepSeek in its new vehicle models in China later this year.

Privacy concerns

The move comes amid an investigation by South Korean authorities into the unauthorized transfer of local users’ private data to a Chinese technology firm.

Potential solution

South Korean officials say they are working with DeepSeek to remedy the data breach and create further safeguards.


Summary

BMW's announcement

BMW announced it is employing technology from AI-startup DeepSeek in its new vehicle models in China later this year.

Privacy concerns

The move comes amid an investigation by South Korean authorities into the unauthorized transfer of local users’ private data to a Chinese technology firm.

Potential solution

South Korean officials say they are working with DeepSeek to remedy the data breach and create further safeguards.


Full story

As concerns over DeepSeek’s risk to global security rise, BMW said it will be implementing the artificial intelligence open-sourced large language model into its new models in China later this year. The announcement came from the German automaker’s CEO Oliver Zipse at the Shanghai auto show on Wednesday, April 23.

What is BMW saying?

“Key advances in AI are happening here. We are strengthening AI partnerships for integration in our vehicles in China,” Zipse said. “Starting later this year we will integrate AI integration from DeepSeek in our new vehicles in China.”

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Zipse also said, “This will enhance our Intelligent Personal Assistant with DeepSeek functionally. It will also complement our existing AI capabilities and enable access to information that goes well beyond the vehicle itself.”

Zipse did not go into specifics on how the technology will be employed.

What are the latest concerns?

The announcement comes as an investigation by South Korea found DeepSeek shared local user data with Chinese and U.S. companies without permission or knowledge.

Seoul authorities say that in one specific instance, DeepSeek transferred data from user-written AI prompts, in addition to information within the device used. The information was then reportedly transferred to a cloud service platform known as Beijing Volcano Engine Technology Co.

What else did the investigation uncover?

The South Korean agency in charge of the investigation said that while Beijing Volcano Engine Technology Co. is labeled as “an affiliate” of TikTok parent company ByteDance, the agency points out the company “is a separate legal entity and has no relation to ByteDance.”

According to investigators in the now public report, DeepSeek claims Beijing Volcano Engine Technology Co. is used to enhance safeguards and improve experiences for customers. However, DeepSeek has reportedly now stopped the transfer of AI prompt data.

Who has responded to the report?

DeepSeek and ByteDance have yet to respond to the report.

China’s Ministry of Foreign Affairs tells the Global Times that it does not have direct knowledge of the matter. A spokesperson for the ministry, however, noted that China understands the importance of data privacy and security and is serious about upholding legal protections for personal information.

What spurred the probe?

Seoul’s data protection authority released the findings of the probe on Thursday, April 24, linked to a review of the AI startup company’s privacy and security.

The move follows DeepSeek’s termination of its chatbot app from South Korean app stores earlier in 2025, as advised by South Korean government officials. Seoul officials say DeepSeek is promising to cooperate in addressing concerns over user privacy and data sharing in relation to the matter.

Following the authority’s announcement, it appeared to suggest that the DeepSeek app would once again be available after the company employed the necessary updates to align with Seoul’s data security policy.

What is DeepSeek and why is it raising concerns?

As Straight Arrow News previously reported, DeepSeek saw a dramatic uptick in popularity following its launch in January, while its creator says they developed it at a fraction of the cost, with less advanced framework than larger companies.

The app’s growing popularity is also prompting national security concerns over Beijing’s mandate that its homegrown firms share data with the Chinese government. Cybersecurity officials have also warned about DeepSeek’s privacy policy.

What is being done about the problem?

On Thursday, South Korean officials said that they are working with DeepSeek to remedy the situation, and have requested it immediately dismantle AI prompt information sharing at the center of the report, as well as set up legal safeguards for sending personal data to other countries.

The investigation comes after South Korea banned government employees from using DeepSeek on work-related devices. The U.S., Australia and Taiwan have also reportedly implemented similar measures.

Evan Hummel (Producer) and Emma Stoltzfus (Video Editor) contributed to this report.
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Why this story matters

The incident involving DeepSeek highlights critical issues about user data privacy and international regulations in the expanding landscape of artificial intelligence technologies.

Data privacy

The case underscores the importance of securing user consent and protecting personal information, especially in light of increasing public concerns over how companies manage sensitive data.

International regulations

This situation raises awareness about the necessity for clearer and stricter regulations governing international data transfers, especially for technology companies operating globally.

AI technology scrutiny

The controversy around DeepSeek illustrates the growing scrutiny AI technologies face regarding their impact on user security and the ethical implications of data handling practices.

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Context corner

Historically, concerns over data privacy during the rise of the internet and digital technologies have led to the implementation of stringent laws like the EU's GDPR. The DeepSeek incident resonates with past technology controversies, underscoring ongoing tensions between regulatory oversight and rapid advancements in AI technology.

History lesson

The DeepSeek controversy echoes previous tech debates over data privacy and state surveillance, reminiscent of the scrutiny faced by other tech giants like Facebook and Huawei. Such historical precedents highlight the cyclical nature of privacy concerns as technology evolves, emphasizing the need for adaptive regulatory frameworks.

Quote bank

In a statement, a South Korean official remarked, "Initially, DeepSeek transferred personal data without user consent or disclosure in the privacy policy," highlighting the severity of the situation. Additionally, a representative from the Chinese Foreign Ministry noted, "We have never — and will never — require companies to collect or store data through illegal means," underscoring contrasting perspectives on data privacy.

Bias comparison

  • Media outlets on the left framed DeepSeek's data transfer as a violation of user rights, emphasizing "data without consent."
  • Not enough coverage from media outlets in the center to provide a bias comparison.
  • Media outlets on the right emphasized DeepSeek's funneling of American data to China and potential manipulation to align with CCP interests, citing a House Committee probe de-emphasized by other sources.

Media landscape

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62 total sources

Key points from the Left

  • South Korea's data protection authority found that DeepSeek transferred user information without permission while available for download in the country's app market.
  • DeepSeek admitted to insufficiently considering Korea's data protection laws and has voluntarily suspended new downloads.
  • Nam Seok, director of the commission’s investigation bureau, stated that the app sent data to a Beijing-based cloud service called Volcano Engine.
  • Guo Jiakun, a spokesperson for the Chinese Foreign Ministry, emphasized that China has never required illegal data collection or storage.

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Key points from the Center

  • South Korea's data protection agency found that DeepSeek sent users' personal information and AI prompts to servers in China without obtaining consent.
  • DeepSeek told the agency that the transfer of data to Beijing Volcano Engine Technology was meant to improve user experience, but it blocked the transfer of AI prompt content from April 10.
  • The agency ordered DeepSeek to remove transferred AI prompt content from Volcano Engine's servers and establish a legal basis for transferring personal information abroad.

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Key points from the Right

  • DeepSeek has transferred user information to Chinese and U.S. companies without consent, according to South Korea's data protection authority.
  • The U.S. House Energy and Commerce Committee has raised concerns about DeepSeek's relationship with the Chinese government and data privacy issues.
  • DeepSeek's app has been banned on government devices in New York, Texas and Virginia, and may face a total ban in the U.S.
  • South Korea's Personal Information Protection Commission stated that DeepSeek transferred user information without consent, violating local data protection rules.

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