Disney’s Star Wars: Galactic Starcruiser was one of the company’s most ambitious and immersive experiences. Part hotel, part live-action roleplay, it promised guests a chance to step into a galaxy far, far away.
But less than two years after opening, the luxury experience has permanently closed its doors in Orlando, Florida.
According to The Wrap, the former hotel will be transformed into a Walt Disney Imagineering office. The division is responsible for designing Disney’s creative projects, from theme parks to cruise ships.
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A high-cost experience that didn’t last
The Galactic Starcruiser was marketed as a two-night, all-inclusive experience that allowed guests to live their own Star Wars adventure. It came with a hefty price tag — $4,800 for two guests and $6,000 for a family of four.
Disney designed the experience as an interactive role-playing journey, where guests could train with lightsabers, interact with Star Wars characters, and follow a structured itinerary of missions and activities.
Jenny Nicholson’s viral critique sparks debate
Not everyone was impressed.
YouTuber Jenny Nicholson, known for her deep dives into immersive entertainment, shared her experience in a four-hour video last year titled “The Spectacular Failure of the Star Wars Hotel.”
Nicholson’s review, which has nearly 12 million views as of Friday, Jan. 31, breaks down why she felt the experience wasn’t worth the cost. She highlighted small cabins, rigid scheduling and lackluster mini-games — some of which she called “boring.”
The video went viral, amassing 3 million views in just a few days and trending across social media. Many believe the widespread criticism contributed to Disney’s decision to close the hotel early.
Nicholson’s video sparked widespread discussions online, with some guests agreeing with her assessment. However, some die-hard Star Wars fans praised the experience.
Disney files copyright claim against Nicholson’s video
Nicholson’s video was so impactful that Disney attempted to file a copyright claim against it, citing the use of background music from their marketing clips.
Nicholson later addressed the situation on X, stating that Disney’s claim was unsuccessful.
For now, instead of offering a Star Wars escape for guests, the former luxury hotel will house the creative team behind Disney’s next big attractions.
