Gen Z values career and financial independence over starting family: Poll


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Summary

Measures of success

A new poll reveals members of Gen Z do not view starting a family as a key to success and are instead prioritizing careers and financial independence.

Young Trump voters

Young men who voted for Trump are the outliers and see getting married and having children as key measures of success.

Fame and Influence

Gen Z does agree on one thing: Fame and influence are not important measures of success.


Full story

A new poll reveals members of Gen Z do not view starting a family as a key to success and are instead prioritizing careers and financial independence. The NBC News survey found male Trump voters in that generation are the only ones who view getting married and having children as their top measure of success, while nearly everyone else puts it near the bottom. 

Gen Z spans from 1997 to 2012, so they are between 13 and 28 years old. This poll focused on adults 18 to 29. 

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Personal definition of success 

Those polled were asked what they view as important to their personal definition of success. They were each allowed to choose three of 13 measures, ranging from financial achievements, such as owning a home and having no debt, to family milestones, including getting married and having children. 

The results revealed that when political beliefs are put aside, male and female Gen Z adults have very similar views of success. In fact, both sexes made the same top three choices:

1) Having a job or career you find fulfilling.

2) Having enough money to do the things you want.

3) Achieving financial independence.

They also agreed on the two least important measures:

12) Being able to retire early.

13) Fame and influence. 

The biggest gap is their desire for emotional stability — women ranked it at No. 4, while men ranked it 10th.  

The male Trump and female Harris voter divide

Men who voted for Trump and women who voted for Harris have, in some ways, inverse views of success — particularly when it comes to marriage and children.

For instance, 34% of male Trump voters said having children was an important measure of success, but only 6% of female Harris voters said the same. Twenty-nine percent of males said being married is a marker of success, compared to 6% of females 

The other significant difference was in their views on emotional stability — 39% of women said it was important, compared to just 9% of men. 

Overall, the top three priorities for females who voted for Harris are:

1) Having a job or career you find fulfilling.

2) Having enough money to do the things you want to do.

3) Having emotional stability. 

The top three measures of success for males who voted for Trump are:

1) Having children.

2) Financial independence.

3) A fulfilling job/career. 

The male Trump voters were outliers in their views on family and children. Even female Trump voters ranked having children and being married sixth and ninth, respectively.

While it’s higher than that of men and women who voted for Harris, their overall answers were more aligned with Harris voters than men who voted for Trump.

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Why this story matters

A new poll highlights how Gen Z adults are redefining personal success by prioritizing fulfilling careers and financial independence over traditional family milestones, with notable differences based on political affiliation and gender.

Changing definitions of success

Most Gen Z adults rank career fulfillment and financial independence above marriage and having children, reflecting a shift in societal values regarding what constitutes success.

Political and gender divides

The survey found significant differences between male Trump voters, who prioritize family milestones, and female Harris voters, who emphasize emotional stability and financial goals, illustrating how views on success intersect with political identity and gender.

Societal implications

Gen Z's evolving priorities may affect trends in marriage, family formation and the workforce, potentially influencing social structures, economic policies and generational relationships.

SAN provides
Unbiased. Straight Facts.

Don’t just take our word for it.


Certified balanced reporting

According to media bias experts at AllSides

AllSides Certified Balanced May 2025

Transparent and credible

Awarded a perfect reliability rating from NewsGuard

100/100

Welcome back to trustworthy journalism.

Find out more

Sources

  1. NBC News

Sources

  1. NBC News

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