A simple question Elon Musk posted on X led to Hasbro’s stock receiving a boost on Friday, Nov. 29. In the post, Musk asked, “How much is Hasbro?” toying with the idea of buying the company.
The share price jumped 2% with speculation Musk may be interested in buying the legendary toy maker and owner of Dungeons & Dragons (D&D). His comments came after accusations the game had gone “woke.”
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The Tesla and SpaceX CEO said he’s going to start his own artificial intelligence video game studio to make “games great again.”
Musk said too many game studios are owned by massive corporations. D&D is a part of Hasbro’s Wizards of The Coast segment which helps to generate millions in annual revenue for the company.
As of Nov. 29, Hasbro’s market value sits at $9.1 billion. Musk expressed criticism earlier in November 2024 over how Hasbro is treating the legacy of D&D and its author, Gary Gygax.
Following the release of the 40th anniversary book detailing how the game was made, fans pointed out changes in the original story.
“Some language in the first iteration of D&D presents a moral quandary,” Jason Tondro, a senior designer of D&D, said.
Changes were made to avoid words that Tondro said were “casually hurtful,” to different groups of people.
Musk has not officially expressed plans to acquire Hasbro. If he does take over Hasbro, Musk would also obtain the rights to My Little Pony, Nerf, Monopoly, Transformers and other gaming properties.
