- Beyoncé’s “Cowboy Carter” tour is one of the hottest events of the year, but securing tickets isn’t just about price—it requires a strategy. Fans are scrambling to get seats, with some traveling to different cities for better deals.
- Resale prices, ticket scams and buying trends all play a role in how and when fans should purchase tickets.
- Verified platforms like StubHub offer protection against fraudulent listings, while the FBI reported over $12.5 billion in potential losses from ticket scams in 2023.
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Beyoncé’s “Cowboy Carter” tour is one of the hottest events of the year. But securing tickets isn’t just about price—it requires a strategy.
Fans across the country are scrambling to get seats, with some traveling to different cities for better deals. Resale prices, ticket scams and buying trends all determine how and when fans should purchase.
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When Beyoncé announced her “Cowboy Carter” tour in early February, fans immediately started budgeting for the show. Ticket prices vary by city, with some attendees finding deals while others feel they overpaid.
StubHub, a verified reseller for the tour, reports that the average resale price so far is $306. That’s actually lower than Beyoncé’s 2023 “Renaissance” tour, which saw average ticket prices reaching $322.
“When a tour is announced, you have those public on-sales,” said StubHub representative Adam Budelli. “We usually tend to say, let some of that excitement go away from the market. The best time to buy is actually not in the first 72 hours or even the first week after tickets go on sale—but sometimes, waiting can pay off.”
Fans are traveling for concerts
StubHub has seen an increase in fans traveling across cities—even internationally—to attend major concerts. This trend has become more common post-pandemic.
“We’re seeing more Gen Z fans willing to travel for a show—to experience a new city beyond just attending the concert,” Budelli said.
A study from Bonus.com partners analyzed the six U.S. cities on Beyoncé’s tour. Researchers factored in hotel prices, transportation and dining costs to determine which cities are the most affordable.
Houston ranks as the cheapest U.S. city to see Beyoncé, with an estimated evening cost of $277. Atlanta follows at $334. On the higher end, Los Angeles and Washington, D.C., are among the most expensive stops on the tour.
“Many fans will already be planning where they’ll stay and how they’ll spend their time in each city,” a Bonus.com spokesperson said. “This study breaks down the costs to expect, allowing fans to start saving for the big day.”
Watch out for ticket scams
Ticket scams remain a growing issue for major concerts. According to the FBI’s 2023 Internet Crime Report, cyber fraud caused more than $12.5 billion in potential losses that year.
“Never buy tickets off social media or pay with cash,” Budelli said. “Use a credit card and a trusted platform with buyer protection.”
For those purchasing resale tickets, verified platforms like StubHub, SeatGeek and Vivid Seats offer protection against fraudulent listings.
Budelli reassures buyers that StubHub does not incentivize scam listings, since sellers are not paid until after the event occurs.
Whether you’re trying to see Beyoncé or your next favorite artist, knowing when to buy, where to look, and how to avoid scams can help you secure a ticket—without breaking the bank.
