The San Francisco Bay Area will fill up this weekend with football fans celebrating the final clash of the season’s two best billionaire-owned teams in Super Bowl LX. First, though, “dozens” of people apparently plan to march down the streets of San Francisco in support of California’s purportedly downtrodden billionaires.
A group calling itself “March for Billionaires” is organizing a demonstration Saturday in downtown San Francisco to show that the state’s ultra-wealthy class “deserves our respect and admiration,” according to the organization’s website. They’re planning to stage in Alta Plaza Park at 11 a.m. local time, march down Fillmore Street and end with a rally at the Civic Center.
“Vilifying billionaires is popular,” the site leads with. “Losing them is expensive.”
March for Billionaires opposes the California Wealth Tax Act, a ballot measure that would hit any billionaire who lives in the state after Jan. 1, 2026, with a 5% tax on their net worth as measured by the state.
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“The Billionaire Tax Act has already pushed the founders of Google to leave the state, taking their economic contributions with them,” the group says, referencing recent moves by Google founders Larry Page and Sergey Brin to migrate their LLCs and other entities out of California before the turn of the year.
The group pointed to a nuance in the proposal that treats voting shares as a larger percent of wealth than the stock would be worth if sold, saying the measure “would make it difficult for founders to retain control of their startups.”
The proposal, if enacted at the ballot box this November, was initially estimated to raise $100 billion — money that would ideally fill a budget hole left by federal spending cuts. That guess came before news of the state’s richest resident, Larry Page, and others leaving.
The site also lists off the contributions from several other billionaires, including Amazon founder Jeff Bezos, Taylor Swift, tennis legend Roger Federer and others.
Several of the aforementioned billionaires don’t reside in California.
Is this performance art?
While the organization’s website and affiliated social media pages, all created in January, appear to look the part of a group that’s earnest in its message, the thought of publicly marching for the cause of billionaires invites skepticism. Even Grok isn’t sold on it.
Additionally, San Francisco’s Recreation and Parks Department confirmed to Straight Arrow News that there’s no record of permit or other event requests at the park or Civic Center on Saturday.
The manager of March for Billionaire’s X account did respond to some questions about the legitimacy of their group.
“No, we’re being serious,” the person told SAN on Monday. “We expect a few dozen attendees. I personally am staying anonymous for now to focus on the ideas and due to a few threats I’ve received, but plan to reveal my identity before the march.”
The anonymous person said they would be attending and giving a speech.
The anonymity could be the reason why the website’s registration shares a location to an Icelandic building that’s been featured for shielding sordid online behavior, some of which is alleged to be illegal.
Also notably absent is any type of registration opportunity to give March for Billionaires your email address. While it’s no smoking gun, advocacy groups rarely miss an opportunity to harvest contacts for future messaging.
The X account didn’t respond to follow-up questions.
