Louvre window becomes unexpected tourist attraction after $100m jewel heist


Summary

Louvre window draws crowds

Tourists are flocking to see the Louvre window used by thieves in a $100 million jewel heist, now a surprising addition to guided tours.

Tourists react with humor

Visitors joke about the theft, though French police continue to treat the investigation seriously.

Company embraces attention

The German maker of the cherry picker used in the getaway released a tongue-in-cheek ad featuring the lift with the slogan, “When you need it to go fast.”


Full story

A window at the Louvre has become an unlikely attraction after last week’s daring daylight jewel heist at the world’s most visited museum. Tourists now gather outside the famed Paris landmark to snap photos of the window that thieves used to break into the Apollo Gallery.

The site has even become a new stop on guided tours.

“It’s a stop. I’m not sure it’s quite the Mona Lisa, but it’s a stop. It’s a new one too, so it’s nice to see,” Andrew, a tourist visiting the museum, told The Associated Press.

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Some visitors are taking the moment in stride.

“We just came from Germany to see it here because we also got kind of inspired, so we plan our heist for the next year,” joked another tourist, Benedick.

While tourists laugh, French police aren’t amused. Authorities say the thieves escaped with French jewels valued at more than $100 million.

Newly released video shows two of the suspects fleeing the scene — not on foot, but using a cherry picker.

The German company that manufactures the lift, Boecker, used the unexpected attention to its advantage.

“After we knew no one was injured and our Boecker ‘Agilo’ was used, we decided to have a little fun with it on Instagram,” said company CEO Alexander Boecker. “Most people got the humor and knew we weren’t involved in the robbery.”

Boecker later published an ad showing one of its lifts in front of the Louvre with the tagline, “When you need it to go fast.”

Police say they are still searching for four suspects. DNA evidence recovered at the scene reportedly points to organized crime, though investigators have not ruled out an inside job.

Cassandra Buchman (Weekend Digital Producer) contributed to this report.
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Why this story matters

The daylight jewel heist at the Louvre highlights ongoing security challenges at major cultural institutions and the public's fascination with high-profile crimes, as authorities investigate a theft valued at over $100 million.

Museum security

The event raises concerns about the effectiveness of security measures at globally recognized cultural sites and prompts a reassessment of how such institutions protect valuable artifacts.

Public reaction

Tourist interest in the scene of the crime reflects how high-profile heists can become pop culture attractions, influencing visitor behavior and tour narratives.

Organized crime

Authorities are investigating links to organized crime and the possibility of an inside job, underlining the complex networks behind large-scale art and jewel thefts.

SAN provides
Unbiased. Straight Facts.

Don’t just take our word for it.


Certified balanced reporting

According to media bias experts at AllSides

AllSides Certified Balanced May 2025

Transparent and credible

Awarded a perfect reliability rating from NewsGuard

100/100

Welcome back to trustworthy journalism.

Find out more

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