Netflix is phasing out its cheapest ad-free subscription plan. The company quit offering what was known as the “basic plan” for new subscribers last July, but allowed customers who already had it to remain on the tier as long as they didn’t cancel or change plans.
Now, they’ll have to choose a new plan.
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Netflix’s cheapest plan will now be the $6.99 monthly subscription with ads. If a viewer doesn’t want to deal with those pesky ads, it’ll cost you $15.49 for the standard HD plan and $22.99 for the ultra-HD plan.
The changes come as the company is seeing an uptick in subscribers and a $2.15 billion profit from April to June of this year.
