Nike rehires 1988 intern as next CEO. Here are Elliott Hill’s first hurdles.
By Simone Del Rosario (Business Correspondent), Brent Jabbour (Senior Producer), Emma Stoltzfus (Video Editor)
Nike’s new CEO has a lot of ground to make up. On Thursday, Sept. 19, the company announced the sudden retirement of four-year CEO John Donahoe, while Elliott Hill will be returning from retirement to lead the company.
Media Landscape
See who else is reporting on this story and which side of the political spectrum they lean. To read other sources, click on the plus signs below. Learn more about this dataBias Distribution
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Nike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on The IndependentNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on Associated Press NewsNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on abc NewsNike is getting a new CEO as struggles mount
Click to see story on CNNNike to Replace CEO Donahoe With Longtime Company Veteran
Click to see story on BloombergNike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs
Click to see story on Business InsiderNike stock jumps after hours on news that CEO John Donahoe is being replaced by company veteran Elliott Hill
Click to see story on Fast CompanyNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on KIFINike CEO John Donahoe is out, replaced by Elliott Hill
Click to see story on CNBCNike CEO John Donahoe to retire, successor named
Click to see story on The Business JournalsNike veteran Elliott Hill to replace John Donahoe as CEO, shares jump
Click to see story on RNZNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on KOB 4Nike names company veteran Elliott Hill as new CEO; John Donahoe to retire
Click to see story on WTVBNike names company veteran as new CEO to replace John Donahoe
Click to see story on The OregonianNike benches CEO, stock skyrockets on leadership change
Click to see story on FortuneNike chief executive John Donahoe to step down
Click to see story on Financial TimesNike is getting a new CEO as struggles mount
Click to see story on Channel 3000Nike names company veteran Elliott Hill as new CEO; John Donahoe to retire By Reuters
Click to see story on Investing.comNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on KEYTJohn Donahoe to step down as CEO at Nike, will be replaced by Elliott Hill
Click to see story on KGW 8Nike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on KMIZNike names Elliott Hill as CEO, replacing John Donahoe – KION546
Click to see story on KIONJohn Donahoe Out as Nike CEO; Elliott Hill Returns to Succeed Him
Click to see story on AdweekNike taps new CEO amid DTC challenges
Click to see story on retaildive.comRight
Untracked Bias
Major change at Nike leadership: John Donahoe is stepping down, while Elliott Hill will return to the helm to revitalize the sports giant after poor financial performance over the past year
Click to see story on ZF.roNike CEO John Donahoe to resign
Click to see story on Il PostNike names Elliott Hill as CEO, replacing John Donahoe – The Morning Sun
Click to see story on Morning SunVeteran Elliott Hill returns to Nike to replace CEO John Donahoe
Click to see story on De TijdNike’s Hill to return as CEO, Donahoe to retire; shares rise
Click to see story on Blue Water Healthy LivingWhy Nike’s New CEO Elliott Hill Faces a Challenging Turnaround After John Donahoe’s Innovation Deficit
Click to see story on WWDNike CEO John Donahoe to Retire, Succeeded by Longtime Executive Elliott Hill
Click to see story on PYMNTS.comNike CEO John Donahoe to step down; will be replaced by Elliott Hill
Click to see story on BizTocNike to replace CEO John Donahoe with longtime company veteran
Click to see story on Business TimesJohn Donahue out of Nike’s helm – New CEO Elliott Hill
Click to see story on insider.grNew CEO for sportswear brand Nike
Click to see story on Nieuws.nlNike Replacing Embattled CEO John Donahoe
Click to see story on Front Office SportsNike CEO John Donahoe Is Replaced by Elliott Hill
Click to see story on Sportico.comNike announces leadership change, appointing Elliot Hill as president and CEO after 32 years at the company
Click to see story on FASHIONSNAP.COM [ファッションスナップ・ドットコム]Nike to replace CEO John Donahoe with company veteran
Click to see story on GestionNike names Elliott Hill as CEO, replacing John Donahoe | Fox 11 Tri Cities Fox 41 Yakima
Click to see story on NBC Right NowNike CEO John Donahoe is out, replaced by company veteran Elliott Hill – RetailWit
Click to see story on RetailWitNike: Elliott Hill löst John Donahoe ab, Aktie mit Kurssprung
Click to see story on manager magazinO CEO da Nike, John Donahoe, deixa o cargo e é substituído por Elliot Hill
Click to see story on NFR Las Vegas RodeoNike CEO John Donahoe is stepping down amid sales slip
Click to see story on Vogue BusinessCNBC: Nike CEO John Donahoe is out, replaced by company veteran Elliott Hill – The Loadstar
Click to see story on The LoadstarNike CEO John Donahoe is out, replaced by company veteran Elliott Hill
Click to see story on Stockxpo – A professional network of traders, investors and analystsBREAKING: John Donahoe Steps Down as Nike’s CEO
Click to see story on Nice KicksNike CEO John Donahoe Steps Down, Elliott Hill to Take Over
Click to see story on Market Business NewsNIKE, Inc. Board of Directors Announces Long-Time Nike Veteran Elliott Hill to Return as President and Chief Executive Officer John Donahoe to Retire from Nike
Click to see story on aetoswire.comNew CEO for sportswear brand Nike
Click to see story on welingelichtekringen.nlNike CEO John Donahoe is out, replaced by company veteran Elliott Hill
Click to see story on ResetEra2024 – Nike changes CEO, recalls former company employee to revive business
Click to see story on The Latest NewsNike’s Longtime Exec Returns as CEO: A Boost for the Sportswear Brand?
Click to see story on Market Research TelecastNike chief executive John Donahoe to step down
Click to see story on WDC TV NewsNIKE, Inc. Board of Directors Announces Long-Time Nike Veteran Elliott Hill to Return as President and Chief Executive Officer John Donahoe to Retire from Nike | NIKE, Inc. Board of Directors Announces Long-Time Nike Veteran Elliott Hill to Return as Pres
Click to see story on Novumpr | En nog een WordPress siteNike CEO John Donahoe is out, replaced by company veteran Elliott Hill
Click to see story on fortunemagnate.comNike Appoints Elliott Hill as New CEO, Replacing John Donahoe – Properganda
Click to see story on ProperGaandaNike skyrockets: kills Donahoe as CEO and regains veteran Elliott Hill
Click to see story on bolsamania.comElliott Hill A Nike Veteran To Resume Back President’s And CEO Post of Nike Inc.
Click to see story on World Business OutlookNike Replaces CEO with Company Veteran Elliott Hill | Shop-Eat-Surf
Click to see story on shop-eat-surf.comHill last led commercial and marketing operations for Nike and the Jordan brand in 2020. He spent 32 years with the company, from intern to now-incoming CEO. He starts the job on Oct. 14.
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Nike complimented Donahoe for leading the company through the pandemic, but in a lot of areas, Nike has been lapped by competitors under Donahoe’s reign. In the past year alone, Nike’s stock has fallen as much as 42% off its 52-week peak.
Donahoe’s resume includes CEO of eBay and software company ServiceNow. But during his time at Nike, analysts say his focus was too much on selling directly to consumers and not enough on providing them with new, innovative products to buy.
His marketing approach appears to have also fallen flat in the age of social media.
Donahoe expanded on his marketing strategy and the Nike Olympic Collection ahead of the Paris Olympics.
“Our experience has been when we launch these big moments in sport, we then cascade them down to consumers all over the world,” Donahoe said in April.
Yes, Nike has the record-breaking marathon shoe, the Alphafly 3. But that success didn’t necessarily cascade down. Nike’s often losing the race in consumer running shoes to cult running brands Hoka and On.
It’s not just a Nike problem. There’s real momentum behind smaller brands with spot-on marketing. Take Vuori, the athletic fashion brand stealing market share from lululemon. The brand partnered with more than 400 college athletes last year; most notably, LSU gymnast and social media sensation Livvy Dunne.
“If you think about it, before social media, athletes needed Nike to build their brand. Pause for a moment on that one,” Hill said in an interview last year. “So athletes wanted to be a part of Nike because Nike would help showcase them and build their brand. Today, they want Nike; they don’t have to have Nike. They can build their brand through social media and whatnot.”
Nike hopes the re-hiring of Hill will kick brand excitement into another gear. Who better than someone who’s been digging into the brand’s marketing since he was an Ohio University graduate student in the ’80s?
“I take a sports marketing class and do a paper on Nike, literally, just by chance,” Hill said of his graduate school days. “I love the brand, I love the product, and I write this paper on Nike about their evolution of their marketing funds. They started doing athletes first and then print and started to move into some TV.
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“I did this paper and by chance, a month later, someone from Nike by name of Tim Joyce speaks at the university. And I went up to him after I just said, ‘Hey, I want to work for Nike.’ He said if you want to work for Nike, meet me at this cafe. I put on my suit and met him. There’s a whole story about that, but I bothered him for about six months until he finally hired me.”
Nike’s stock surged 10% when the company announced the 1988 intern was taking the company’s top job.
Simone Del Rosario: Nike’s new CEO has a lot of ground to make up.
This week, the company announced the sudden retirement of 4-year CEO John Donahoe.
And returning from retirement to lead the company is Elliott Hill, who last led commercial and marketing ops for Nike and the Jordan brand in 2020.
Hill spent 32 years with the company, from intern to incoming CEO. He starts the job on October 14.
Nike complimented John Donahoe for leading the company through the pandemic, but frankly, in a lot of areas, Nike’s been lapped by competitors under Donahoe’s reign.
In the past year alone, Nike’s stock has fallen as much as 42% off its 52-week peak.
Donahoe’s resume includes CEO of eBay and software company ServiceNow. But during his time at Nike, analysts say his focus was too much on selling directly to consumers and not enough on providing them with new, innovative products to buy.
And his marketing approach may have fallen a bit flat in the age of social media.
John Donahoe: Our experience has been when we launch these big moments in sport, we then cascade them down to consumers all over the world.
Simone Del Rosario: Yes, Nike has the record-breaking marathon shoe, the Alphafly 3. And even still, it didn’t cascade down. Nike’s losing the race in running shoes to cult running brands Hoka and On.
It’s not just a Nike problem. There’s real momentum behind smaller brands and spot-on marketing. Take Vuori, the athletic fashion brand stealing market share from lululemon. The brand partnered with more than 400 college athletes last year, most notably, LSU gymnast and social media sensation Livvy Dunne.
Elliott Hill: If you think about it. Before Social media, Athletes needed Nike to build their brand. Pause for a moment on that one. So, athletes wanted to be a part of Nike cause Nike would help showcase them and build their brand. Today, They want Nike, they don’t have to have nike. They can build their brand through social media and whatnot.
Simone Del Rosario: Nike is hoping the re-hiring of Hill will kick brand excitement into another gear. They’re thinking: who better than someone who’s been digging into the brand’s marketing since he was an Ohio University grad student in the ’80s?
Elliott Hill: I take a sports marketing class and do a paper on Nike, literally, just by chance. I love the brand, I love the product, and I write this paper on Nike about their evolution of their marketing funds. They started doing athletes first and then print, and started to move into some TV. I did this paper and by chance a month late someone from Nike by name of Tim Joyce speaks at the university, and I went up to him after I just said, Hey, I want to work for Nike. He said if you want to work for Nike, meet me at this cafe. I put on my suit on and met him. There’;s a whole story about that, but I bothered him for about 6 months until he finally hired me.
Simone Del Rosario: Nike’s stock surged 10% when the company announced the 1988 intern was taking the lead.
For SAN, I’m SDR.
Media Landscape
See who else is reporting on this story and which side of the political spectrum they lean. To read other sources, click on the plus signs below. Learn more about this dataBias Distribution
Left
Nike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on The IndependentNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on Associated Press NewsNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on abc NewsNike is getting a new CEO as struggles mount
Click to see story on CNNNike to Replace CEO Donahoe With Longtime Company Veteran
Click to see story on BloombergNike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs
Click to see story on Business InsiderNike stock jumps after hours on news that CEO John Donahoe is being replaced by company veteran Elliott Hill
Click to see story on Fast CompanyNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on KIFINike CEO John Donahoe is out, replaced by Elliott Hill
Click to see story on CNBCNike CEO John Donahoe to retire, successor named
Click to see story on The Business JournalsNike veteran Elliott Hill to replace John Donahoe as CEO, shares jump
Click to see story on RNZNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on KOB 4Nike names company veteran Elliott Hill as new CEO; John Donahoe to retire
Click to see story on WTVBNike names company veteran as new CEO to replace John Donahoe
Click to see story on The OregonianNike benches CEO, stock skyrockets on leadership change
Click to see story on FortuneNike chief executive John Donahoe to step down
Click to see story on Financial TimesNike is getting a new CEO as struggles mount
Click to see story on Channel 3000Nike names company veteran Elliott Hill as new CEO; John Donahoe to retire By Reuters
Click to see story on Investing.comNike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on KEYTJohn Donahoe to step down as CEO at Nike, will be replaced by Elliott Hill
Click to see story on KGW 8Nike names Elliott Hill as CEO, replacing John Donahoe
Click to see story on KMIZNike names Elliott Hill as CEO, replacing John Donahoe – KION546
Click to see story on KIONJohn Donahoe Out as Nike CEO; Elliott Hill Returns to Succeed Him
Click to see story on AdweekNike taps new CEO amid DTC challenges
Click to see story on retaildive.comRight
Untracked Bias
Major change at Nike leadership: John Donahoe is stepping down, while Elliott Hill will return to the helm to revitalize the sports giant after poor financial performance over the past year
Click to see story on ZF.roNike CEO John Donahoe to resign
Click to see story on Il PostNike names Elliott Hill as CEO, replacing John Donahoe – The Morning Sun
Click to see story on Morning SunVeteran Elliott Hill returns to Nike to replace CEO John Donahoe
Click to see story on De TijdNike’s Hill to return as CEO, Donahoe to retire; shares rise
Click to see story on Blue Water Healthy LivingWhy Nike’s New CEO Elliott Hill Faces a Challenging Turnaround After John Donahoe’s Innovation Deficit
Click to see story on WWDNike CEO John Donahoe to Retire, Succeeded by Longtime Executive Elliott Hill
Click to see story on PYMNTS.comNike CEO John Donahoe to step down; will be replaced by Elliott Hill
Click to see story on BizTocNike to replace CEO John Donahoe with longtime company veteran
Click to see story on Business TimesJohn Donahue out of Nike’s helm – New CEO Elliott Hill
Click to see story on insider.grNew CEO for sportswear brand Nike
Click to see story on Nieuws.nlNike Replacing Embattled CEO John Donahoe
Click to see story on Front Office SportsNike CEO John Donahoe Is Replaced by Elliott Hill
Click to see story on Sportico.comNike announces leadership change, appointing Elliot Hill as president and CEO after 32 years at the company
Click to see story on FASHIONSNAP.COM [ファッションスナップ・ドットコム]Nike to replace CEO John Donahoe with company veteran
Click to see story on GestionNike names Elliott Hill as CEO, replacing John Donahoe | Fox 11 Tri Cities Fox 41 Yakima
Click to see story on NBC Right NowNike CEO John Donahoe is out, replaced by company veteran Elliott Hill – RetailWit
Click to see story on RetailWitNike: Elliott Hill löst John Donahoe ab, Aktie mit Kurssprung
Click to see story on manager magazinO CEO da Nike, John Donahoe, deixa o cargo e é substituído por Elliot Hill
Click to see story on NFR Las Vegas RodeoNike CEO John Donahoe is stepping down amid sales slip
Click to see story on Vogue BusinessCNBC: Nike CEO John Donahoe is out, replaced by company veteran Elliott Hill – The Loadstar
Click to see story on The LoadstarNike CEO John Donahoe is out, replaced by company veteran Elliott Hill
Click to see story on Stockxpo – A professional network of traders, investors and analystsBREAKING: John Donahoe Steps Down as Nike’s CEO
Click to see story on Nice KicksNike CEO John Donahoe Steps Down, Elliott Hill to Take Over
Click to see story on Market Business NewsNIKE, Inc. Board of Directors Announces Long-Time Nike Veteran Elliott Hill to Return as President and Chief Executive Officer John Donahoe to Retire from Nike
Click to see story on aetoswire.comNew CEO for sportswear brand Nike
Click to see story on welingelichtekringen.nlNike CEO John Donahoe is out, replaced by company veteran Elliott Hill
Click to see story on ResetEra2024 – Nike changes CEO, recalls former company employee to revive business
Click to see story on The Latest NewsNike’s Longtime Exec Returns as CEO: A Boost for the Sportswear Brand?
Click to see story on Market Research TelecastNike chief executive John Donahoe to step down
Click to see story on WDC TV NewsNIKE, Inc. Board of Directors Announces Long-Time Nike Veteran Elliott Hill to Return as President and Chief Executive Officer John Donahoe to Retire from Nike | NIKE, Inc. Board of Directors Announces Long-Time Nike Veteran Elliott Hill to Return as Pres
Click to see story on Novumpr | En nog een WordPress siteNike CEO John Donahoe is out, replaced by company veteran Elliott Hill
Click to see story on fortunemagnate.comNike Appoints Elliott Hill as New CEO, Replacing John Donahoe – Properganda
Click to see story on ProperGaandaNike skyrockets: kills Donahoe as CEO and regains veteran Elliott Hill
Click to see story on bolsamania.comElliott Hill A Nike Veteran To Resume Back President’s And CEO Post of Nike Inc.
Click to see story on World Business OutlookNike Replaces CEO with Company Veteran Elliott Hill | Shop-Eat-Surf
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