The holiday shopping landscape is changing in the U.S., with online Chinese outlets Shein and Temu offering ultra-low prices and challenging traditional American retailers. For years, people have been turning away from brick-and-mortar stores in favor of fast fashion and online-only shops that offer seemingly endless choices and unbeatable prices.
With the way sites like these gamify the shopping experience –– including spinning prize wheels and countdown clocks –– it’s easy to get lost in the urgency and feel like every day is Cyber Monday, leading consumers to spend money more consistently and putting these Chinese companies solidly in place to challenge retailers in the West this holiday season.
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International companies operating exclusively online, led by Shein and Temu, are expected to pull in roughly $160 billion in global sales outside of China this holiday season, according to Salesforce.
Industry analysts say the allure of being able to buy more but spend less has millions of people looking for the perfect gift turning to these options.
