OpenAI partners with Conde Nast to enhance ChatGPT, SearchGPT


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OpenAI has announced its latest agreement with a media outlet — a multi-year partnership with Conde Nast. In a blog post Tuesday, Aug. 20, OpenAI said the partnership will enable the company to display content within its products using information from Conde Nast’s brands including Vogue, The New Yorker, Conde Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired and Bon Appetit. 

OpenAI has previously announced partnerships with Time magazine, Vox Media, People magazine owner DotDash Meredith, The Associated Press and Reddit. A deal with NewsCorp allowed OpenAI access to current stories and archives from The Wall Street Journal, the New York Post and other NewsCorp publications.

OpenAI said these agreements will enhance its chatbot ChatGPT and its AI-powered search engine SearchGPT launched in July to compete with Google for web traffic.

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OpenAI is not alone in striking agreements with media groups. Another player in the AI industry, Perplexity AI, has partnered with Time, Fortune, the Texas Tribune and others to grow its revenue-sharing publishers’ program.

But not every outlet is all in on AI. The New York Times, Chicago Tribune and the New York Daily News have all sued OpenAI and its lead investor Microsoft over copyright issues. In response, OpenAI and Microsoft have said using the copyrighted works to train AI programs falls under “fair use.” 

Brock Koller (Senior Producer) and Zachary Hill (Editor) contributed to this report.
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