OpenAI releases Sora as debate over artist contributions grows


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OpenAI has launched its long-awaited video generation model, Sora, making it available to ChatGPT Plus and Pro users in the United States and several other countries. The tool allows users to create high-definition video clips using text prompts, with additional features to animate images and remix existing footage.

During a livestream demonstration, OpenAI showcased Sora’s capabilities, including scene blending and frame extension.

ChatGPT Plus subscribers can create up to 50 videos per month at 720p resolution, while Pro users have access to higher limits, including videos up to 1080p and 20 seconds long. Pro users can also download videos without watermarks.

OpenAI hasn’t provided a timeline for Sora’s release in Europe or the United Kingdom.

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OpenAI says safeguards are in place to prevent misuse. All videos include watermarks and metadata to indicate they are AI-generated. Users must agree not to upload content featuring minors, explicit material or copyrighted works.

Violations could lead to account bans, according to the company. Rohan Sahai, OpenAI’s Sora product lead, said the company is working to balance security with creative freedom.

The launch has drawn criticism from artists who participated in early testing. Some claim OpenAI used their unpaid contributions for marketing purposes.

OpenAI defended the testing process, stating that participation was voluntary and intended to improve the tool. The company said it plans to offer grants and other programs to support artists in the future.

Sora’s release reflects OpenAI’s latest efforts to expand AI’s creative applications while addressing ethical concerns over its use.

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