Robert Downey Jr. is the latest star to make it clear he doesn’t want his likeness recreated by artificial intelligence. On a recent episode of the “On With Kara Swisher” podcast, the actor said he would sue all executives who allow an AI created version of him.
When he talked about his role as Iron Man, Downey Jr. said that while he doesn’t think Marvel executives would ever recreate his portrayal of Tony Stark, he would sue if they tried – even after he dies.
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“I am not worried about them hijacking my character’s soul because there’s like three or four guys and gals who make all the decisions there anyway and they would never do that to me, with or without me,” Downey Jr. said.
Swisher added that new executives would likely do it.
“Well, you’re right,” Downey Jr. said. “I would like to here state that I intend to sue all future executives just on spec.”
“You’ll be dead,” Swisher responded.
Downey replied, “But my law firm will still be very active.”
Hollywood strikes over AI
Their discussion came as Hollywood video game performers strike over AI protections.
Last year, the Screen Actors Guild-American Federation of Television and Radio Artists led a strike over the same issue. Those strikes lasted four months.
SAG-AFTRA ultimately signed a deal requiring productions to get the informed consent of actors whose digital replicas are used.
A spokesperson for SAG-AFTRA said Downey Jr. can deny use of any digital replica in movies. This is because of California’s new law prohibiting the unauthorized replication of a dead performer’s likeness without prior consent.
Downey Jr.’s latest project is a broadway production titled “McNeal,” which is about the way AI is disrupting the world of literature and addresses questions about how AI is impacting creativity.
