Spiked by mistake: High Noon recalls vodka in CELSIUS energy drink cans


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Summary

Recall alert

High Noon has issued a recall after some of its vodka seltzers were mistakenly labeled as CELSIUS energy drinks.

Mislabeled cans

The mislabeled cans could lead to unintentional alcohol consumption.

Products sent to six states

Affected products were shipped to six states between Monday, July 21 and Wednesday, July 23.


Full story

It’s a twist no one saw coming. An energy drink meant to perk you up might have been sneaking in a little happy hour.

High Noon, the beverage company specializing in hard seltzer, is alerting customers about a labeling mistake.

The company announced some of their vodka seltzer cans were accidentally labeled as CELSIUS energy drinks, likely due to a packaging error.

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Vodka seltzer found in CELSIUS cans

In a recall notice, High Noon says some Beach Variety Pack cans, filled with vodka seltzer, may have been incorrectly labeled as CELSIUS Astro Vibe energy drinks, which are supposed to be non-alcoholic. The mislabeled cans resemble CELSIUS Sparkling Blue Razz Edition energy drinks, with a silver top.

“Consumption of the liquid in these cans will result in unintentional alcohol ingestion,” the company’s recall alert stated.

Products shipped to six states

The company said the products were shipped to retailers located in six states: Florida, New York, Ohio, South Carolina, Virginia and Wisconsin between Monday, July 21, and Wednesday, July 23.

High Noon initiated a product recall after discovering that a packaging supplier, used by both High Noon and CELSIUS, had accidentally sent empty CELSIUS-branded cans to High Noon.

What consumers should do

Consumers are reminded not to drink CELSIUS Astro Vibe energy drink, Sparkling Blue Razz Edition. The affected cans have a silver lid and specific lot codes: from L CCB 02JL25 2:55 to L CCB 02JL25 3:11.

People who have these cans should throw them away and not consume the drink inside.

Consumers who bought either the High Noon Beach Variety 12-packs or mislabeled CELSIUS Astro Vibe energy drinks with the specified lot numbers should contact the High Noon Consumer Relations department. People can email consumerrelations@highnoonvodka.com to get more information, including how to get a refund or take other necessary steps.

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Why this story matters

Consumers in six states may have been exposed to unintentional alcohol ingestion due to mislabeled energy drink cans, raising concerns about product safety and the importance of accurate labeling in the food and beverage industry.

Consumer safety

The accidental distribution of alcoholic beverages in mislabeled cans highlights the importance of rigorous quality control to protect consumers from unintended health risks.

Recall and response

The recall and company response demonstrate the need for swift action and transparency when addressing public safety concerns related to food and beverage products.

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Context corner

Both High Noon and Celsius have become popular beverage brands in recent years, with shared packaging suppliers being common practice in the beverage industry which contributed to this labeling error.

History lesson

Labeling errors leading to recalls have occurred in the food and beverage industry before, including incidents involving allergens and incorrect labeling, though alcohol mistaken for non-alcoholic drinks is less common.

Solution spotlight

High Noon has advised consumers to dispose of the affected cans and provided direct contact for refunds while coordinating with the FDA and the Alcohol and Tobacco Tax and Trade Bureau to manage the recall.

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Unbiased. Straight Facts.

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Certified balanced reporting

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AllSides Certified Balanced May 2025

Transparent and credible

Awarded a perfect reliability rating from NewsGuard

100/100

Welcome back to trustworthy journalism.

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Media landscape

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Key points from the Left

  • High Noon is recalling two lots of its Beach Variety 12-packs due to a labeling error that misidentified alcohol cans as Celsius Energy Drink cans.
  • There have been no reported illnesses linked to this recall, according to the information provided by High Noon.
  • Consumers are advised to dispose of the recalled products and to check their Celsius drinks for the same lot codes as the recalled cans.
  • The recall affects products distributed in six states: Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin, between Monday, July 21 and Wednesday, July 23.

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Key points from the Center

  • On Tuesday, July 29, 2025, High Noon announced a voluntary recall of two lots of its Beach Variety 12-packs after some cans contained vodka seltzer but were mislabeled as CELSIUS ASTRO VIBE energy drinks.
  • High Noon found a shared packaging supplier mistakenly shipped empty Celsius cans, causing vodka seltzer to be filled into energy drink cans.
  • Between Monday, July 21, and Wednesday, July 23, 2025, affected packs were shipped to distributors in eight states and retailers in six states, carrying UPC codes 0850000040065 and 8939200134.
  • The FDA warns drinking the mislabeled cans can result in unintentional alcohol ingestion, but no illnesses or adverse events have been reported to date.
  • Anyone with affected Celsius Astro Vibe Sparkling Blue Razz Edition cans should verify lot codes L CCB 02JL25 , dispose of impacted cans, and contact High Noon Consumer Relations for refunds.

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