The Super Bowl may still be weeks away, but those blockbuster commercials are already making their mark. Companies are running teaser plays and setting the stage for what promises to be a championship lineup of ads.
Taco Bell kicks off with Doja Cat
Taco Bell’s ad features singer Doja Cat, an avid fan of the fast-food chain. The commercial takes place at one of Taco Bell’s drive-thru photo booths, a quirky feature introduced at select locations last year.
In the teaser, two guests snap a photo, only for Doja Cat to drop in uninvited.
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Meta brings in star power with Chris Pratt and Chris Hemsworth
Meta is entering the Super Bowl ad game for the first time since 2022. The tech company teased a new Ray-Ban Meta Glasses commercial featuring actors Chris Pratt and Chris Hemsworth.
The duo previewed the spot in separate Instagram posts on Thursday, Jan. 23, creating buzz among fans for what’s to come.
Bud Light looks to reset after its controversy
After a turbulent year marked by backlash over a partnership with transgender influencer Dylan Mulvaney, Bud Light is attempting to reset and reconnect with audiences.
In its Super Bowl spot, the brand teams up with rapper Post Malone and comedian Shane Gillis. The teaser shows the pair pleading, “Come on… let us in,” giving fans a humorous preview of what to expect.
Meg Ryan and Billy Crystal reunite
Meg Ryan and Billy Crystal have hinted at an upcoming project on Instagram. The post’s caption reads, “It’s finally happening, we’re reuniting for something iconic. Can’t wait to show you all soon.”
The teaser sparked speculation among fans, with many wondering if the duo could appear in a Super Bowl ad tied to their iconic 1989 rom-com, “When Harry Met Sally.”
Big money and big audiences
Super Bowl ads have been in the works for months. According to Variety, Fox was nearly sold out of commercial spots before the end of last summer. The network reportedly charged over $7 million for 30 seconds of airtime.
For many companies, that price tag is worth it. Nielsen reports that last year’s Super Bowl drew an all-time high of 123.7 million viewers, roughly 60% of the U.S. population.
The Super Bowl isn’t just about the ads or the game. The halftime show is another major draw for viewers. This year, rapper Kendrick Lamar will take the stage, and on Thursday, he announced fellow artist SZA will join him.
