President Donald Trump and Vice President JD Vance officially returned to TikTok on Monday, after a nearly year-long absence, marking their first posts on the platform since the 2024 election. The move comes as the administration works to finalize a deal to transfer TikTok to American ownership.
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Negotiations ongoing between US and China
In their comeback posts, both leaders touted the White House’s latest move to create a U.S.-owned version of the app. Trump last month issued an executive order extending negotiations with Beijing by 120 days, giving Washington more time to reach an agreement that would keep TikTok operating in the United States under American control.
‘I saved TikTok’
“To all those young people of TikTok, I saved TikTok, so you owe me big,” Trump said in his video announcing his return to the platform.
Vance echoed that message in his own post, saying, “Glad to be back on TikTok thanks to President Trump! Follow along here for more updates from the White House and maybe even some sombrero memes.”
His comment referenced a recent string of social media videos the administration has used to mock Democrats during the ongoing government shutdown.
From critic to champion
The reembrace of TikTok marks a striking shift for Trump, who, during his first term, sought to ban the app over national security concerns and signed an executive order to do so.
Since returning to office, he has reversed course, pausing that ban on Inauguration Day and pledging to secure U.S. ownership of the platform instead.
Who’s bidding for TikTok?
A group of American investors is working to finalize the purchase, which reportedly includes Lachlan Murdoch, Oracle’s Larry Ellison and Dell’s Michael Dell.
The return of Trump and Vance to TikTok signals that the administration views the platform not just as a pop-culture juggernaut, but also as a political communications tool that they now plan to fully leverage.
