WLFI is merely the 33rd-largest cryptocurrency token on the global market. But it has an allure to investors like no other digital coin: a direct tie to the president of the United States.
The token, offered by World Liberty Financial, which President Donald Trump and his three sons founded last year, began trading on the open market for the first time on Monday. Its price has already dropped more than 25%, according to the crypto market aggregator CoinGecko. Still, World Liberty has a market capitalization that, on paper, exceeds $6 billion.
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The Trump family, including the president, holds about one-fourth of the WLFI tokens, currently valued at about $1.5 billion. Since founding World Liberty, according to Reuters, Trump’s family business has turned a profit of about $500 million from crypto transactions.
Making America great with crypto
Trump and his sons launched World Liberty during the 2024 presidential election. At the time, Trump said it would “Make America Great Again, this time with crypto.”
In addition to the WLFI digital coin, the company offered for sale $Trump, a memecoin whose value is determined only by investor interest. The Trump family controls about 80% of the memecoin, The Wall Street Journal reported.
WLFI began trading on multiple cryptocurrency exchanges at more than $0.30 on Monday but quickly fell to about $0.22, according to CoinGecko.
Investors traded more than $2.2 billion in the coin in its first 24 hours on the market.
‘Stop TRUMP’
Democrats have raised questions about Trump’s involvement in crypto as he has sought to reshape federal regulations that govern digital currencies.
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World Liberty Financial, founded by the Trump family, opened its cryptocurrency product for public trading on Sept. 1. The digital coin’s value dropped more than 25% in the first 24 hours.
In May, U.S. Rep. Stephen F. Lynch, D-Mass., the ranking Democrat on the House Financial Services Committee, introduced a bill barring the president, vice president, members of Congress and their immediate families from engaging in most crypto trading.
Lynch titled the bill the Stop Trading, Retention and Unfair Market Payoffs in Crypto Act of 2025, or the “Stop TRUMP Act.” The House has not acted on the bill.
The Trump administration has denied any wrongdoing.
“Neither the president nor his family have ever engaged, or will ever engage, in conflicts of interest,” White House press secretary Karoline Leavitt said.
World Liberty CEO Zach Witkoff said the company is not profiting off Trump.
Witkoff — whose father, Steve, is Trump’s special envoy for peace missions — told The Wall Street Journal that World Liberty “doesn’t get involved in politics.”
He added, however, that “clearly President Trump is the greatest president of all time.”
