Tubi is making major moves in the free streaming world. The platform recently hit 97 million monthly active users, proving it’s a dominant player in the FAST (free ad-supported streaming television) race.
FAST services like Tubi, Roku Channel, Pluto TV and Samsung TV Plus are changing how people consume content. These platforms offer viewers thousands of free titles without a subscription.
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Tubi’s growth by the numbers
With a catalog boasting over 275,000 movies and TV episodes, Tubi reported more than 10 billion hours streamed in 2024. The surge in viewership follows an impressive jump from 78 million monthly active users earlier this year.
In a press release, Tubi CEO Anjali Sud explained the platform’s ethos. “Our strategy is simple yet powerful: put viewers first by offering unique stories from unique storytellers, a vast selection of content to choose from, and a delightful experience across devices.”
Back in October 2024, Tubi trailed Samsung TV’s 85.5 million users. Now, Tubi has surpassed that milestone, further establishing its presence in the competitive FAST landscape.
Tubi’s exclusive content lineup has been a key driver of its growth. Recent releases include the dark western “The Thicket,” starring Peter Dinklage.
The platform has also ventured into talk shows, with “We Got Time Today,” hosted by Deion Sanders and Rocsi Diaz.
Another standout is “Sidelined: The QB and Me,” a Tubi original that brought in the largest number of viewers for any title on the platform in its first seven days. The film also brought more new users to Tubi than any other release to date.
