You’ve heard of Generation Z and Generation Alpha, but get ready to usher in a new era: Generation Beta. The new age group’s debut is Jan. 1, 2025, with babies in this category being born until 2039.
The babies will be the children of younger millennials and older Gen Zs, making up 16% of the global population by 2035. Many will live to see the 22nd century.
Gen Beta will grow up in a time with rapid advances in technology but unlike their predecessors, they’ll be immersed in it completely from the start, with smart homes, AI-powered tools and virtual reality being a part of everyday life.
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Experts say with climate change now at the forefront of politics, sustainability will also be second nature for them and they’ll likely embrace eco-friendly habits.
If you’re wondering how generations get their names, there’s actually no official group that comes up with them. Instead, the different monikers and birth year cutoffs are proposed by various theorists and authors, with a consensus developing in popular culture.
Social analyst and demographer Mark McCrindle is credited with coining Gen Beta, as well as the two previous groups, Gen Alpha and Gen Z.
The shift to the Greek alphabet marks how Beta and Alpha are growing up at completely transformed points in history.
This trend is set to continue with Gen Gamma, Gen Delta and so on.
One challenge that’s expected for Beta is increased anxiety and depression as they work to find a balance between online interactions and real-world relationships.
