Understanding the explosive popularity of ‘Wordle’


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A new online game has quickly become a social media darling. “Wordle” lets players guess a predetermined five-letter word in just six tries. Released to the public in October, Wordle’s user base has grown to more than 300,000.

The explosion in popularity is attributed to Twitter, where the conversation around the game continues with a new puzzle released daily. Wordle is free and does not display any ads to users, which is one reason some believe it has resonated with audiences.

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