Commentary

The geopolitics of wine


All opinions expressed in this article are solely the opinions of the contributors.

Wine is one of the most valuable commodities on the global market, responsible for around $330 billion in global trade revenues in 2023 alone. But wine is also difficult to produce and can require significant investment, even in spite of modern-era innovations in seeding, farming and irrigation.

Watch the above video as Straight Arrow News contributor Peter Zeihan explores the economics and demographics of the global wine trade and offers his predictions for the changes ahead.


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The following is an excerpt from Peter’s Sept. 9 “Zeihan on Geopolitics” newsletter:

Today’s video is fueled by Scott Base Vineyard in Cromwell, New Zealand. After all of the time I’ve spent in New Zealand, this is far and away my favorite winery.

Wine is a top 20 internationally traded commodity by value, so it definitely has some geopolitical backbone to dissect.

The main distinctions in the world of wine come from vineyards being irrigated vs. not. Irrigated growth is relatively new in the world of wine, so Old World vineyards have to compete in new ways, mainly by moving up the value chain in the cellaring process.

Aging demographics are also disrupting the wine industry since capital becomes more expensive as older populations begin sucking money from the system. Wine is highly capital-intensive, especially when a decent yield takes several years after putting vines in the ground.

So countries with access to capital and/or young demographics have a leg up on the world of wine. The Kiwis and Aussies will be all right. Argentina is probably going to hurt. And most of Europe’s wine complex will struggle here soon… except the big dog, France.

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