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TikTokโ€™s skincare craze may not benefit teens as much as they think


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Summary

TikTok trend

โ€œGet ready with me videos" focused on skincare are becoming increasingly popular among kids and teens on TikTok. But a new study found the products being used can do more harm than good for young consumers.

Skincare sins

Many of the products analyzed in the study were found to carry multiple ingredients associated with allergies and skin irritation, while lacking sunscreen.

Less is more

For kids and teens, experts recommend a simplified skincare routine consisting of cleanser, moisturizer and daily sunscreen use.


Full story

The TikTok trend of โ€œget ready with meโ€ videos offer a glimpse into the daily lives of others, from how they choose their outfits to a step-by-step guide to their skincare routines. These routines have inspired many kids and teens to develop a routine of their own.

While taking care of oneโ€™s skin is always a good idea, a new study shows increasingly popular multi-step routines could be doing more harm than good for the younger generations.

Study findings

A newly published study out of Northwestern University analyzed the beauty routines of more than 80 different TikTok content creators between the ages of 7 and 18 and found many of the ingredients theyโ€™re using are not good for young skin.

The researchers behind the study identified an average of 11 ingredients that carry a risk of developing skin allergies and increased sun sensitivity, while only about a quarter of the products used contained sunscreen.

Unbiased. Straight Facts.TM

Many skincare routines popular among kids and teens on TikTok require an average of 6 steps and can cost upwards of $168 per month.

Costly and time consuming

The study found the average routine was six steps long, including things like cleansers, toners, serums and moisturizers. Many different products can get pricey, as well. Researchers say the routines they analyzed cost an average of $168 dollars for one monthโ€™s worth of products, but some topped $500.

Fountain of youth

Experts also say many of these products claim to keep you looking younger longer, but for those not showing any signs of aging, they donโ€™t accomplish anything.

Javon Ford, a cosmetic chemist, told CNN that what kids and teens often donโ€™t realize about the skincare routine videos theyโ€™re watching is that theyโ€™re targeting an older audience. That means while popular ingredients like retinols, exfoliating acids and vitamin C may be a good part of an adultโ€™s daily routine, they can damage kidsโ€™ skin barriers if they haven’t yet fully formed.

Many ingredients also carry the risk of triggering lifelong allergies. The Northwestern study found more than half the products contained fragrance, as well as 20 other inactive ingredients that are known allergens.

How should kids and teens care for their skin?

Experts say the best things younger people can do to care for their skin are to stick to gentle cleansers with no active ingredients, use fragrance-free moisturizers and wear mineral-based sunscreens. For those prone to acne and breakouts, experts advise looking for products with salicylic acid or a low percentage of benzoyl peroxide. Consulting a dermatologist on what products to use is always a good idea.

Emma Stoltzfus (Video Editor) and Matt Bishop (Digital Producer) contributed to this report.
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Why this story matters

Emerging skincare trends popularized through TikTok may do more harm than good for children and teens. Some products contain allergens and are generally intended for use on adult skin.

Youth skincare risks

According to a Northwestern University study, many skincare products featured in videos by young content creators contain ingredients that may trigger skin allergies or increase sun sensitivity in children and teens.

Influence of social media

The trend of "get ready with me" videos on TikTok has encouraged young viewers to adopt complex and potentially unsuitable skincare routines intended for adults, demonstrating the significant impact of social media on youth behavior and consumer choices.

Financial impact

The study found that the average monthly cost for products featured in these routines is $168, highlighting the potential financial burden these trends impose on young consumers and their families.