Nike’s advertisement with the slogan “Never again” during the London Marathon drew criticism for its insensitivity towards Holocaust remembrance, as it coincided with Yom HaShoah. British broadcaster, journalist and Fox News contributor, Jonathan Sacerdoti, criticized Nike for not recognizing the significance of the slogan, calling it “insulting and profoundly distasteful.”
Members of the Jewish community, including Eyal Yakoby, vowed to boycott Nike following the controversial advertisement.
Nike has faced previous controversies related to alleged antisemitism, including incidents in 2014 and 2022.
