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As part of former President Donald Trump’s campaign tour, podcasts have become a regular stop. Trump has appeared on Theo Von’s “This Past Weekend,” Adin Ross’ show, and even gifted Logan Paul a t-shirt featuring his mugshot during an episode of the “Impaulsive” podcast.
Watch the video above as Straight Arrow News contributor Jordan Reid explains Trump’s “bro” podcast strategy, which she describes as “smart” — so much so that it makes her nervous.
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The following is an excerpt from the above video:
Trump’s campaign is aware that most people who have declared themselves anti-Trump aren’t changing their minds. So who do they need to access? People who feel angry, disenfranchised, who maybe haven’t voted in the past but can be persuaded.
In an effort to reach these specific segments of the population, Trump is targeting an audience that is largely young, male, and diverse across racial lines. How do you reach this demographic? Not through CNN.
Trump’s apparent strategy of leaning into these young-male-centric podcasts is a calculated move to bypass traditional media filters to connect with young, straight men who are more likely to have conservative leanings, and who often feel underrepresented in mainstream media. Surveys have shown that men 30 and under support Trump by a more than a 10-point margin, while young women support [Vice President Kamala] Harris by a nearly 40-point margin. Getting young men out there to vote, in other words, is absolutely key to the Republican strategy.
