In the world of beer, Bud Light is still feeling fallout from a boycott that started more than a year ago. In the first quarter of 2024, Anheuser-Busch, known for its Bud Light brand, got some good news – it beat earnings expectations despite the boycott that started in April 2023 after Dylan Mulvaney, a transgender influencer, promoted the beer on Instagram.
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A year after Bud Light boycott began, Anheuser-Busch sales still down

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Anheuser-Busch beats Q1 earnings estimates despite Bud Light sales decline amid boycott fallout; targets younger consumers.

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