LIV Golf is raising its prize money for each tournament in 2026 by 20%. The tour also wants to capitalize on its appeal to younger fans.
Sports

LIV golf increases prize money as it looks to capitalize on a younger golf demo 

3:35

LIV Golf is raising its prize money for each tournament in 2026 by 20%. The tour also wants to capitalize on its appeal to younger fans.


Latest News

Daily Newsletter

Start your day with fact-based news

Start your day with fact-based news

Learn more about our emails. Unsubscribe anytime.

By entering your email, you agree to the Terms and Conditions and acknowledge the Privacy Policy.