Watch: Live Nation taps into sober curious trend with non-alcoholic drink deal

Name: Watch: Live Nation taps into sober curious trend with non-alcoholic drink deal
Uploaded: 2025-02-12T05:30:00+00:00
Duration: 1 min 58 s
Description: [KENNEDY FELTON] Live Nation is bringing the buzz without the booze! The entertainment company, which owns and operates hundreds of venues worldwide, is teaming up with a drink company responding to a shift in how concertgoers drink – or rather, don’t drink. Athletic Brewing Company, a non-alcoholic beer brand, has signed a multi-year partnership with...