In the first half of 2025, Meta removed about 10 million Facebook profiles impersonating large content creators. Separately, the company introduced new penalties — including reduced reach and restricted monetization — for accounts that repeatedly repost unoriginal content without permission or meaningful edits.

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Meta targets spam, removes 10 million Facebook impersonator profiles

30 days ago 1:53

Meta is removing spam accounts, limiting duplicate content and investing billions into AI moderation infrastructure.

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