NCAA leaders may not yet know how to navigate the “pay-for-play” era, but they sure do know how to market their sport. Week one of the college football season has arrived, and a slew of top-ten matchups prove why it has become such big business.
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Will money talk? College football showdowns begin new chapter of NIL era

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There are three top ten matchups scheduled in the first full weekend of college football headlined by No. 1 Texas vs. No. 3 Ohio State.

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