- Domino’s is getting in the stuffed crust pizza battle. The company launched its Parmesan Stuffed Crust Pizza this week to try to bring in more customers.
- Pizza Hut, Papa Johns and Little Caesars already their own versions of stuffed crust pizza on the market.
- The cost of the new deal $9.99.
Full Story
Pizza chains like Papa Johns and Pizza Hut have catchy phrases and TV ads for their versions of stuffed crust pizza, but a new company is entering the fray. Domino’s Pizza is now looking to catch up to the competition in the stuffed crust pizza game.
Media Landscape
See how news outlets across the political spectrum are covering this story. Learn more
Left 43%
Center 43%
Right 14%
Bias Distribution Powered by Ground News™
Where is the new crust available?
The chain spent 12 weeks training franchisees and 7,000 stores on how to make parmesan stuffed crust pizza. This week, Domino’s launched it at stores across the country.
Point phone camera here
What do the other chains have?
The new pizza for Domino’s comes 30 years after competitor Pizza Hut came out with its cheesy stuffed crust pizza. Eventually, Little Caesars followed in 2018, with Papa Johns following suit in 2021.
Domino’s is the top American pizza chain when it comes to sales, according to market analyst Visual Capitalist. Domino’s is followed by Pizza Hut, Little Caesars, Papa Johns and Marco’s.
Why now for Domino’s?
Domino’s Chief Marketing Officer Kate Trumbull told CNBC that millions of its customers had to go in search of stuffed crust pizza elsewhere. She added that when Pizza Hut originally launched its original product Domino’s viewed it as a gimmick that actually slowed service, which upset customers and even workers.
That mindset changed as people stayed home during the COVID-19 pandemic and ordered pizza. As a result, in 2022, Domino’s executives decided to come up with a stuffed crust pizza in what it calls one of the longest development efforts in company history.
How much does it cost?
The company has been working to improve its overall operations, including retraining employees on making the crust, introducing a custom dough spinner at its restaurants. The cost of the parmesan stuffed crust pizza is listed as $9.99.
[Craig Nigrelli]
YOU SEE THE PIZZA CHAINS’ TVS ADS WITH THEIR “CATCHY” PHRASES SUCH AS “ NO ONE OUT PIZZAS THE HUT” OR “BETTER INGREDIENTS, BETTER PIZZA, PAPA JOHNS. NOW
DOMINO’S IS LOOKING TO “CATCH” THE COMPETITION IN THE , STUFFED CRUST PIZZA GAME.
THE CHAIN SPENT 12 WEEKS TRAINING FRANCHISEES AND 7000 STORES ON HOW TO MAKE PARMESAN STUFFED CRUST PIZZA.
THIS WEEK, DOMINO’S LAUNCHED IT AT STORES ACROSS THE COUNTRY.
IT COMES THIRTY YEARS AFTER COMPETITOR PIZZA HUT CAME OUT WITH ITS CHEESY STUFFED CRUST PIZZA. LATER, LITTLE CAESARS IN 2018 AND PAPA JOHN’S IN 2021, FOLLOWED SUIT.
DOMINO’S IS THE TOP AMERICAN PIZZA CHAIN WHEN IT COMES TO SALES, ACCORDING TO MARKET ANALYST, VISUAL CAPITALIST, FOLLOWED BY PIZZA HUT, LITTLE CAESARS, PAPA JOHNS AND MARCO’S.
DOMINO’S CHIEF MARKETING OFFICER KATE TRUMBULL TOLD CNBC, “ NEARLY 13 MILLION DOMINO’S CUSTOMERS EACH YEAR ARE BUYING STUFFED CRUST FROM OUR COMPETITORS, AND THESE ARE OUR CUSTOMERS WHO HAVE TO LEAVE OUR BRAND BECAUSE WE’RE THE ONLY NATIONAL PIZZA BRAND THAT DOESN’T OFFER IT.”
SHE WENT ON TO SAY THAT WHEN PIZZA HUT ORIGINALLY LAUNCHED ITS STUFFED CRUST PIZZA, DOMINO’S VIEWED IT AS A GIMMICK THAT ACTUALLY SLOWED DOWN SERVICE, UPSETTING CUSTOMERS AS WELL AS WORKERS.
THAT MINDSET CHANGED AS PEOPLE STAYED HOME DURING THE COVID PANDEMIC AND ORDERED PIZZA. SO IN 2022, DOMINO’S EXECUTIVES DECIDED TO COME UP WITH A STUFFED CRUST PIZZA IN WHAT IT CALLS ONE OF THE LONGEST DEVELOPMENT EFFORTS IN COMPANY HISTORY.
THE COMPANY HAS BEEN WORKING TO IMPROVE ITS ALL OVERALL OPERATIONS INCLUDING RETRAINING EMPLOYEES ON MAKING DOMINO’S CRUST AND INTRODUCING A CUSTOM DOUGH SPINNER, AT ITS RESTAURANTS.
THE COST OF A LARGE PARMESAN STUFFED CRUST PIZZA AT DOMINO’S IS $9.99 FOR CARRYOUT.
FOR MORE UNBIASED UPDATES, DOWNLOAD THE STRAIGHT ARROW NEWS APP
Media Landscape
See how news outlets across the political spectrum are covering this story. Learn more
Left 43%
Center 43%
Right 14%
Bias Summary
- Domino's Pizza is launching its Parmesan cheese stuffed crust to compete in a market dominated by rivals like Pizza Hut and Papa John's for a price of $9.99.
- Approximately 13 million customers leave Domino's annually for competitors' stuffed crusts, as reported by Chief Marketing Officer Kate Trumbull.
- The introduction of stuffed crust follows 12 weeks of training for roughly 7,000 employees to ensure proper preparation.
- The company has undertaken a complex preparation process, now made easier by new equipment called DJ Dough Spinners.
Bias Comparison
Media outlets on the left
emphasize Domino’s declining sales, highlighting the urgency of the situation with phrases like “sales are struggling.”
Media outlets in the center
frame the launch of stuffed crust as a necessary action to compete in the market, while not emphasizing urgency.
Report an issue with this comparison
Bias Distribution
10 other sources covering this story
Total News Sources
10
Leaning Left
3
Center
3
Leaning Right
1
Last Updated
1 day ago
Bias Distribution Powered by Ground News™
Straight to your inbox.
By entering your email, you agree to the Terms & Conditions and acknowledge the Privacy Policy.
