Amazon to increase ad spend on X, signaling policy reversal: Report

IN A REVERSAL AMAZON IS SPENDING MORE MONEY ON AD’S FOR SOCIAL MEDIA PLATFORM, X THE WALL STREET JOURNAL REPORTS, CITING PEOPLE FAMILIAR WITH THE SITUATION.

MORE THAN A YEAR AGO THE MASSIVE MULTINATIONAL TECH COMPANY PULLED MUCH OF ITS AD SPENDING FROM X AS DID OTHER BRANDS OVER CONCERNS OF CONTENT MODERATION.

THE JOURNAL REPORTS MUSK SENT AN EMAIL TO X EMPLOYEES EARLIER THIS MONTH STATING “OUR USER GROWTH IS STAGNANT, REVENUE IS UNIMPRESSIVE, AND WE’RE BARELY BREAKING EVEN.” MUSK DENIES SENDING THE EMAIL.

ADVERTISERS GENERALLY WANT TO MAKE SURE THAT THEIR ADS ARE PLACED IN ENVIRONMENTS THAT ARE ALIGNED WITH THEIR VALUES AND DON’T END UP NEXT TO HARMFUL OR OFFENSIVE CONTENT.

HOWEVER, THE ATTITUDE FROM BIG TECH LEADERS TOWARDS ELON MUSK AND HIS SOCIAL MEDIA COMPANY HAVE SHIFTED IN RECENT MONTHS.

MUSK WAS A VOCAL PROPONENT OF PRESIDENT TRUMP DURING THE CAMPAIGN – ESPECIALLY AFTER TRUMP WAS NEARLY ASSASSINATED DURING A CAMPAIGN RALLY IN IN BUTLER, PENNSYLVANIA, IN JULY 2024.

TRUMP ALSO APPOINTED MUSK TO LEAD THE NEW DEPARTMENT OF GOVERNMENT OFFICIENCY – ALSO KNOWN AS “DOGE” TO HELP SHRINK THE GOVERNMENT WORKFORCE AND TASKED WITH CUTTING TRILLIONS OF DOLLARS IN FEDERAL SPENDING.

WITH MUSK’S NEW ALLIANCE WITH TRUMP BUSINESS AND WORLD LEADERS HAVE MADE EFFORTS TO STRENGTHEN RELATIONS WITH HIM, CONSIDERING HIS PROMINENT ROLE IN WASHINGTON.

THE TECH MOGUL WAS SEEN DURING TRUMP’S INAUGURATION EVENTS LAST WEEK – MEETING WITH OTHER BILLIONAIRE TECH LEADERS INCLUDING AMAZON’S JEFF BEZOS AND META’S MARK ZUCKERBURG.

APPLE IS ALSO CONSIDERING TESTING ADS ON X, ACCORDING TO THE JOURNAL.