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Your ‘entire financial life’ on X? Musk wants to start by the end of next year

Oct 27, 2023

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Elon Musk wants X to handle users’ “entire financial life,” and it could be possible as early as next year. According to The Verge’s reporting, Musk and CEO Linda Yaccarino mentioned this timeline to employees during an all-hands call on Thursday, Oct. 26.

“It’s not just like ‘send $20 to my friend,'” Musk said. “I’m talking about, like, you won’t need a bank account.”

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This announcement is not the first time the co-founder of PayPal has shared his vision for entering the financial sector. In his initial meeting with Twitter staff after taking the helm, he reportedly discussed offering an array of services to establish the platform as “the people’s financial institution.”

Musk’s vision is to transform X into a super-app akin to WeChat in China, which is seemingly reminiscent of his original plans for PayPal.

The move aligns with the broader trend of Big Tech companies venturing into financial services. Apple and Alphabet have introduced mobile wallet solutions. Apple, in partnership with Goldman Sachs, announced a high-yield savings account option in April. Additionally, Amazon has entered the financial sector by providing financing for small and medium-sized businesses.

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ELON MUSK WANTS X TO HANDLE YOUR “ENTIRE FINANCIAL LIFE” AND IT COULD BE POSSIBLE AS EARLY AS NEXT YEAR.

ACCORDING TO THE VERGE, MUSK SAID THIS TO EMPLOYEES DURING AN ALL-HANDS CALL ON THURSDAY–THE FIRST TIME HE’S ADDRESSED EMPLOYEES WITH CEO LINDA YACCARINO.

HE REPORTEDLY SAID “IT’S NOT JUST LIKE SEND $20 TO MY FRIEND. I’M TALKING ABOUT, LIKE, YOU WON’T NEED A BANK ACCOUNT.”

OF COURSE, THIS ISN’T THE FIRST TIME THE PAYPAL CO-FOUNDER HAS MENTIONED HIS PLANS TO AN ONLINE BANK–AND MORE. IN HIS FIRST MEETING WITH STAFF AFTER HE ASSUMED LEADERSHIP OF WHAT WAS THEN TWITTER, HE REPORTEDLY DISCUSSED OFFERING A NUMBER OF SERVICES IN ORDER TO BECOME “THE PEOPLE’S FINANCIAL INSTITUTION.”

IT SEEMS THIS IS THE NEXT STEP IN MUSK’S PLAN TO TURN X INTO A SUPER-APP, LIKE WECHAT IN CHINA–REMINISCENT OF HIS ORIGINAL PLANS FOR PAYPAL.

THE PLANS AT X MAKE UP JUST ONE EXAMPLE OF BIG TECH MOVING INTO FINANCIAL SERVICES.

APPLE AND ALPHABET HAVE THEIR MOBILE WALLETS. IN APRIL, APPLE ANNOUNCED A HIGH-YIELD SAVINGS ACCOUNT WAS AVAILABLE FROM GOLDMAN SACHS. AMAZON PROVIDES FINANCING FOR SMALL AND MEDIUM-SIZED BUSINESSES.