![Reports suggest the Big 12 conference is exploring selling its naming rights, potentially becoming "The Allstate 12" in a landmark deal.](https://san.com/wp-content/uploads/2024/06/big-12-logo-CLEAN-GETTY.jpg?w=1920)
[karah rucker]
WE ARE ALL FAMILIAR WITH COLLEGE FOOTBALL BOWL GAMES HAVING SPONSORS – LIKE THE ALL STATE SUGAR BOWL OR THE CHEEZ-IT CITRUS BOWL. NOW REPORTS INDICATE A NAMING RIGHTS PARTNERSHIP MIGHT BE ON THE WAY – NOT FOR ANOTHER GAME – BUT A CONFERENCE.
ACCORDING TO MULTIPLE OUTLETS – THE BIG 12 CONFERENCE IS EXPLORING SELLING ITS NAMING RIGHTS TO A TITLE SPONSOR.
THIS WOULD BE THE FIRST DEAL OF ITS KIND – REPORTEDLY WORTH HUNDREDS OF MILLIONS OF DOLLARS.
REPORTS SAY THE CONFERENCE WOULD DROP “BIG” FROM ITS NAME AND KEEP THE “12” –
AND WITH THE ALLSTATE INSURANCE COMPANY BEING THE CURRENT FRONTRUNNER AS A POTENTIAL SPONSOR – THE CONFERENCE COULD END UP BEING CALLED “THE ALLSTATE 12” CONFERENCE.
TALKS ARE ONGOING – AS THIS UPCOMING SEASON THE BIG 12 WILL SEE MORE TEAMS JOINING THE CONFERENCE – CREATING A 16-MEMBER LEAGUE.