Kohl’s becomes latest to face boycott calls over LGBTQ+ support
FIRST — IT WAS BUD LIGHT.
THEN — IT WAS TARGET.
NOW KOHL’S IS FACING BOYCOTT CALLS FOR SUPPORTING THE L-G-B-T-Q-PLUS COMMUNITY.
LET’S TAKE A LOOK AT THE MEDIA LANDSCAPE FOR THIS STORY.
AS YOU CAN SEE — MOST OF THE NEWS OUTLETS COVERING IT ARE ON THE RIGHT — AND ONLY ONE IS ON THE LEFT.
HERE ARE EXAMPLES OF SOME OF THE HEADLINES.
ON THE LEFT — “KOHL’S FACES TARGET-STYLE BOYCOTT OVER PRIDE MONTH ONESIES”.
ON THE RIGHT — “‘ANOTHER COMPANY NEEDING BUD-LIGHTING’: KOHL’S RIPPED FOR INFANT L-G-B-T MERCHANDISE.”
THE DEPARTMENT STORE CHAIN HAS BEEN CRITICIZED FOR SELLING A BABY SONOMA BODYSUIT WITH A TRANS-INCLUSIVE PRIDE FLAG.
KOHL’S ALSO SELLS T-SHIRTS WITH RAINBOW COLORS ON THEM.
TWEETS EXPRESSING CONCERN OVER THE CLOTHING ITEMS LED TO THE HASHTAG BOYCOTT KOHLS TO BEGIN TRENDING ON SOCIAL MEDIA.
IT COULD BE THE BEGINNING OF A SNOWBALL THAT HAS SERIOUS ECONOMIC CONSEQUENCES FOR THE COMPANY.
IT’S ALL READY HAPPENED FOR BUD LIGHT AND TARGET.
LAST WEEK — A REPORT ESTIMATED ANHEUSER-BUSCH INBEV’S MARKET VALUE HAD PLUNGED NEARLY 16 BILLION DOLLARS SINCE APRIL FIRST.
MEANWHILE TARGET LOST 10 BILLION DOLLARS IN MARKET CAPITALIZATION IN JUST TEN DAYS AFTER THE BACKLASH IT RECEIVED.