Tucker Carlson reportedly launching media company as Twitter rewards users with cash

Former Fox News host Tucker Carlson is reportedly planning to launch his own Twitter-based media company following the recent launch of his own show on the platform. According to sources who spoke to The Wall Street Journal, Carlson is teaming up with former White House adviser Neil Patel to raise funds for the new venture.

The duo is looking to raise hundreds of millions of dollars to fund the company, the report said, citing people familiar with the matter.

This comes just months after Carlson and Fox News parted ways, following a $787 million settlement. Since then, Carlson has found a new home on Elon Musk’s Twitter, where some of his videos have already garnered tens of millions of views.

Carlson has praised Twitter for being a forum for free speech. He has said “Everybody’s allowed here, and we think that’s a good thing.”

Notably, left-oriented news outlets have underreported Carlson’s reported plans, as indicated by the Straight Arrow News Media Miss tool. News coverage of this story is primarily coming from right and center-oriented outlets.

Meanwhile, as Meta’s new platform Threads poses competition for Twitter, the latter is increasingly becoming an appealing platform for creators, especially those seeking to monetize their content.

This week, Twitter delighted many users after it started pay out tens of thousands of dollars as part of its long-planned revenue sharing program. Musk announced plans earlier this year that would see Twitter compensate some verified users for ads served in their replies.

Among the recipients is internet personality Benny Johnson, who shared a picture showing he received nearly $10,000. Meanwhile political commentator Brian Krassenstein said he got $24,305.

In a Twitter post, prominent Youtuber Mr. Beast, who received close to $26,000, said he plans to give next month’s payout away.

Many other users shared screenshots of their payouts and expressed their commitment to continue using the platform.

The first batch of payments aren’t just for one month, but a backlog of the past five and a half months since Musk first promised he would share a percentage of ad revenue with creators.

Musk said the first block of payments for creators would total $5 million.

To qualify for payouts from Twitter’s ad revenue sharing program, users must have accumulated over 5 million tweet impressions each month for the past three months. Additionally, they must be subscribed to Twitter Blue, which costs $8 per month.