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With the Bud Light boycott, it was clear Coors Light and Miller Lite would benefit. But before long, Mexican lager Modelo Especial was on everyone's lips.

How Mexican beer Modelo Especial shot to the top thanks to Bud Light boycott

Watch 3:39
Aug 9
According to a former Anheuser-Busch executive, there are two reasons why the boycott against Bud Light has been so impactful.

They said boycotts rarely work. This is why Bud Light is different.

Watch 3:48
Aug 4