Apple unveils its AI strategy, partnership with OpenAI

[KARAH RUCKER]

ON MONDAY – APPLE HELD ITS ANNUAL WORLDWIDE DEVELOPERS CONFERENCE WHERE IT ANNOUNCED NEW UPGRADES TO ITS DEVICES AND OPERATING SYSTEMS  –

BUT WHAT’S GETTING THE MOST ATTENTION IS “APPLE INTELLIGENCE” – THE TECH COMPANY’S NEW STRATEGY FOR INCORPORATING AI INTO ITS BUSINESS MODEL.

APPLE CEO’S TIM COOK MAKING THE LONG-AWAITED ANNOUNCEMENT —

TIM COOK | APPLE CEO

Recent developments in generative intelligence and large language models offer powerful capabilities that provide the opportunity to take the experience of using Apple products to new heights. So as we look to build in these incredible new capabilities, we want to ensure that the outcome reflects the principles at the core of our products.

[KARAH RUCKER]

AMONG ITS CAPABILITIES — APPLE INTELLIGENCE WILL SEE AN UPDATE TO THE VOICE ASSISTANT SIRI – WITH APPLE SAYING SIRI WILL NOW BETTER UNDERSTAND YOUR QUESTIONS AND YOU WILL ALSO BE ABLE To tYPE TO SIRI – LIKE OTHER CHATBOTS.

AND IF SIRI DOESN’T KNOW THE ANSWER – IT WILL ASK IF IT CAN TAKE YOUR QUESTION TO CHATGPT – WITH APPLE ANNOUNCING A PARTNERSHIP WITH OPENAI.

NEW WRITING TOOLS WILL SEE APPLE INTELLIGENCE PROOFREAD, REWRITE AND SUMMARIZE TEXT ACROSS VARIOUS APPS – AND ALSO SUGGEST THE RIGHT TONE FOR THE MESSAGE.

AND YOU WILL BE ABLE TO CREATE YOUR OWN CUSTOM EMOJIS JUST BY DESCRIBING WHAT YOU ARE LOOKING FOR – APPLE IS CALLING THESE “GEN-MOJIS.”

APPLE INTELLIGENCE IS SET TO LAUNCH IN THE FALL.