Barbie’s evolution toward greater diversity continues, with Mattel now announcing that the doll is to collaborate with an Indian designer for the first time ever. This special edition doll will celebrate the Hindu festival of lights, Diwali, which begins in a few weeks.
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The toy company teamed up with renowned fashion designer Anita Dongre to create the look.
Dongre, inspired by her roots in Jaipur, designed the doll’s intricate outfit. She emphasized how meaningful it was to design a doll that represents today’s modern Indian woman, strong, empowered and proud of her heritage.
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This new Diwali Barbie is part of Mattel’s broader push towards more representation.
Once criticized for its narrow depictions of beauty, the Barbie brand now features dolls in 35 skin tones, 97 hairstyles and a range of body types.
The company now wants its products to reflect the diverse world we live in.
Lauren Taylor
BARBIE’S EVOLUTION TOWARD GREATER DIVERSITY CONTINUES.
MATTEL ANNOUNCING THE DOLL IS COLLABORATING WITH AN INDIAN DESIGNER FOR THE FIRST TIME EVER.
THIS SPECIAL EDITION CELEBRATES THE HINDU FESTIVAL OF LIGHTS, DIWALI, WHICH BEGINS IN A FEW WEEKS.
THE TOY COMPANY TEAMED UP WITH RENOWNED FASHION DESIGNER ANITA DONGRE TO CREATE THE LOOK..
DONGRE, INSPIRED BY HER ROOTS IN JAIPUR, DESIGNED THE DOLL’S INTRICATE OUTFIT.
EMPHASIZING HOW MEANINGFUL IT WAS TO DESIGN A DOLL THAT REPRESENTS TODAY’S MODERN INDIAN WOMAN–STRONG, EMPOWERED AND PROUD OF HER HERITAGE.
THIS NEW DIWALI BARBIE IS PART OF MATTEL’S BROADER PUSH TOWARDS MORE REPRESENTATION.
ONCE CRITICIZED FOR ITS NARROW DEPICTIONS OF BEAUTY, THE BARBIE BRAND NOW FEATURES DOLLS IN 35 SKIN TONES, 97 HAIRSTYLES, AND A RANGE OF BODY TYPE, REFLECTING THE DIVERSE WORLD WE LIVE IN.
FOR STRAIGHT ARROW NEWS – I’M LAUREN TAYLOR
BE SURE TO DOWNLOAD THE SAN MOBILE APP OR VISIT US ONLINE AT SAN DOT COM.
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