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Kennedy Felton Lifestyle Correspondent/Producer
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Blake Lively sued by crisis specialist in ongoing ‘It Ends With Us’ legal battle

Kennedy Felton Lifestyle Correspondent/Producer
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  • Blake Lively’s legal battle with Justin Baldoni is escalating and now involves crisis PR executive Jed Wallace. He is suing Lively for defamation after she named him in her December civil rights complaint.
  • Lively alleged Wallace led a digital strategy to amplify social media posts in Baldoni’s favor as part of an “online smear campaign” against her.
  • Wallace has filed a $7 million defamation lawsuit, claiming Lively falsely accused him of involvement in a retaliatory campaign and that no contract existed between them.

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Blake Lively’s legal battle with Justin Baldoni is escalating and now involves a crisis public relations executive. Jed Wallace and Street Relations are suing Lively for defamation after she named them in her December civil rights complaint.

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For weeks, Lively and Baldoni have been locked in a public dispute. The conflict started when Lively accused Baldoni’s team of fostering a toxic work environment. In response, Baldoni alleged that Lively was attempting to damage his reputation.

Now, Wallace is pushing back.

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Lively claims Wallace, who calls himself a “hired gun,” led a strategy to amplify social media posts for Baldoni. She alleges this was part of an “online smear campaign” against her.

Text messages included in her lawsuit show Wallace telling crisis management expert Melissa Nathan, “We are crushing it on Reddit.”

On Aug. 10, 2024, an employee from Nathan’s team noted a shift in social media sentiment. They credited Wallace and his team for helping to “shift the narrative” in Baldoni’s favor.

Wallace files $7 million lawsuit

In a $7 million defamation lawsuit obtained by Page Six, Wallace claims Lively falsely accused him of working with a company that ran a “retaliatory social combat campaign” against her.

According to documents reviewed by Fox News, Wallace’s lawsuit states:

“Neither Wallace nor Street Relations had anything to do with the alleged sexual harassment, retaliation, failure to investigate, or aiding and abetting the alleged harassment or retaliation. Neither could they have breached a contract with Lively because no such contract exists.”

Although Wallace is now suing Lively, he was not named in her lawsuit against Baldoni, his production company or his publicists. The trial for Lively and Baldoni is currently scheduled for March 2026.

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[KENNEDY FELTON]

The legal battle between actors Blake Lively and Justin Baldoni just took another turn. Now, a crisis PR expert is joining the fight. Jed Wallace and his firm “Street Relations” are suing Lively for defamation after she named them in her December civil rights complaint.

For weeks, Baldoni and Lively have been locked in a public dispute, sparked by Lively’s claims that Baldoni and his team enabled a toxic work environment while shooting their movie “It Ends With Us.” Now, Wallace is adding to that. In Lively’s complaint, she alleges that Wallace, a self-described “hired gun,” led a digital strategy to boost social media posts in support of Baldoni and against her. Lively claims this was part of an alleged online smear campaign against her. Messages included in her complaint show Wallace texting crisis management expert Melissa Nathan, “We are crushing it on Reddit.” On August 10th, an employee from Nathan’s team reported seeing a shift in social media sentiment, crediting Wallace and his team for helping to “shift the narrative.”

According to documents obtained by Fox, the lawsuit further states “Neither Wallace nor Street had anything to do with the alleged sexual harassment, retaliation, failure to investigate or aiding and abetting the alleged harassment or alleged retaliation. Neither could they have breached a contract with Lively because no such contract exists.”

Interestingly, Wallace was not named in Lively’s lawsuit against Baldoni, his production company, or his publicists.

The trial for Baldoni and Lively is set for March 2026. Attorneys for both parties met for the first time in a pretrial hearing Monday.