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Does Taylor Swift have the power to influence the 2024 election?

Jan 30

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Taylor Swift is back in the news cycle, but it’s not about her record-setting Eras Tour or her shiny new beau on the Kansas City Chiefs. This time, Swift’s potential impact on the 2024 election is in focus and prompting the question: What sort of influence will one of the world’s top influencers have?

A new Newsweek poll shows 18% of voters said they’re more likely to vote for the presidential candidate Swift endorses. On the other hand, 17% of voters said they are less likely to vote for whoever Swift endorses. The majority, 55%, said their vote won’t depend on the superstar’s endorsement.

While the poll indicates there’s not much of a “Swiftie” advantage, she does have a pull with Gen-Z and millennial voters.

Of those polled, 30% of voters under 35 said they would vote for who Swift says she is voting for.

While there’s speculation over a Swift endorsement, she hasn’t endorsed anyone yet. However, a history of Swift’s political stances indicates if she does offer her support, she would likely direct her Swiftie army to vote for the Democratic candidate.

Swift’s endorsement is something President Joe Biden’s campaign is hoping for, according to a New York Times report. Top aides for the Biden camp said they’re looking at social media influencers to endorse Biden.

While Swift doesn’t exactly have a reputation for being political, she has advocated for Democrats in Nashville elections and voiced her opinion in past presidential races.

In 2018, she endorsed several Democratic candidates in Tennessee, including former Gov. Phil Bredesen for U.S. Senate and Jim Cooper for the House. Cooper won his seat but Bredesen lost his race to Marsha Blackburn.

Swift also endorsed a Biden-Harris ticket in the 2020 presidential election by posting a photo on X, which was Twitter at the time.

There are actual numbers behind Swift’s influence, especially when she pushes her supporters to register to vote. Swift has made several of these calls online and they have reeled in big numbers.

Last year, the singer called on her fans via Instagram on National Register to Vote Day and linked to Vote.org in her post.

“It’s Election Day! If you are registered to vote in Colorado, Kentucky, Maine, Mississippi, New Jersey, New York, Ohio, Pennsylvania, Texas or Virginia, it’s time to use your voice,” Swift wrote.

The website averaged 13,000 new users every half hour after her post went live. More than 35,000 people registered following her post.

A similar call-to-action in 2019 garnered even larger numbers.

Within 24 hours of asking fans to register, 65,000 people signed up, according to Vote.org. That one day outperformed the organization’s total registration for the previous month.

Knowing Swift can attract these kinds of numbers while her endorsements favor Democrats has some Republicans sporting a new conspiracy theory about the upcoming Super Bowl.

Some users on X have predicted Swift’s endorsement could come during the Super Bowl alongside Travis Kelce, her boyfriend who is playing in the game.

Certain users are even calling the game “rigged,” claiming it’s meant to go in the Chief’s favor in order to boost Swift’s platform ahead of her pledge to Biden. However, Swift’s influence over the Swiftie army has proven it doesn’t exactly need a boost from her NFL boyfriend.

Nevertheless, according to Newsweek’s poll, the Swiftie base is opting to largely is leave entertainment out of their political preferences.

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[KARAH RUCKER]

TAYLOR SWIFT. BACK IN THE NEWS.

NO SURPRISE THERE.

BUT WE’RE NOT HERE TO TALK ABOUT HER RECORD-SETTING ERAS TOUR OR HER BRIGHT AND SHINY NEW BEAU ON THE CHIEFS.

WE’RE HERE TO TALK POLITICS.

AND THE POTENTIAL IMPACT SHE COULD HAVE ON THE 2024 ELECTION.

SHE DOESN’T EXACTLY HAVE THE ‘REPUTATION’ OF BEING POLITICAL.

BUT – SHE’S HAD HER MOMENTS ADVOCATING FOR DEMOCRATS IN NASHVILLE ELECTIONS AND VOICING HER OPINION IN PRESIDENTIAL RACES TOO.

SHE’S TAKEN TO HER SOCIAL MEDIA ACCOUNTS SEVERAL TIMES OVER THE YEARS TO REMINDER HER SWIFTIES TO GET OUT AND VOTE.

[TAYLOR SWIFT]

“Hey, so we are all very stressed out about this election ,rightfully so, i get it.

Tomorrow is the last day to make your voice heard and your vote count.”

[KARAH RUCKER]

ONE MONTH BEFORE THE 2020 ELECTION –

SWIFT POSTED THESE PHOTOS.

A V MAGAZINE COVER WITH THE WORD “VOTE” IN “DEMOCRAT BLUE.”

AND “BIDEN-HARRIS 2020” COOKIES -–

SERVING UP A JOE BIDEN-ENDORSEMENT ON A PLATTER.

IT’S SOMETHING THE BIDEN CAMPAIGN IS HOPING TO RECEIVE ONCE AGAIN ACCORDING TO A NEW YORK TIMES REPORT OUT THIS WEEK.

TOP AIDES FOR THE BIDEN CAMP SAY THEY’RE LOOKING AT SOCIAL MEDIA INFLUENCERS TO ENDORSE BIDEN AND HAVE THEIR FOLLOWERS – FOLLOW SUIT.

BUT BIDEN ISN’T THE FIRST HIGH-PROFILE DEM TO HAVE THE BRIGHT IDEA.

[Gov. Gavin Newsom of California]

“I think taylor swift stands tall and unique. What she was able to accomplish, getting young people activated to consider they have a voice and they should have a choice in the next election is profoundly powerful.”

[KARAH RUCKER]

THERE ARE ACTUAL NUMBERS BEHIND **WHY SWIFT’S ENDORSEMENT –

REALLY COULD MATTER.

ACCORDING TO A NEW POLL –

18 PERCENT OF VOTERS SAY THEY WOULD VOTE FOR WHOEVER SWIFT VOTES FOR.

WHEN YOU LOOK AT THE YOUNGER SWIFTIE DEMOGRAPHIC –

THE TIES RUNS DEEP.

30 PERCENT OF VOTERS UNDER 35 SAY “THEY WILL LIKELY VOTE FOR THE CANDIDATE SWIFT ENDORSES.”

IT’S THAT YOUNGER DEMOGRAPHIC THAT IS KEY..

IT’S AN AGE GROUP THAT IS LARGELY LOYAL TO THE DEMOCRATIC PARTY.

SO GETTING YOUNG PEOPLE REGISTERED TO VOTE –

COULD BE SEEN AS A STRATEGY.

SOMETHING SWIFT –

IS HISTORICALLY SUPERB AT.

LAST YEAR – THE SINGER CALLED ON HER SWIFTIES ON “NATIONAL REGISTER TO VOTE DAY.”

VOTE DOT ORG AVERAGED 13 THOUSAND NEW USERS EVERY HALF HOUR AFTER HER POST WENT LIVE.

MORE THAN 35 THOUSAND PEOPLE REGISTERED FOLLOWING HER POST.

THAT’S FAR FROM THE FIRST TIME EITHER.

THIS WAS A SIMILAR CALL-TO-ACTION FROM SWIFT IN 2019.

WITHIN 24 HOURS OF THE POST –

VOTE DOT ORG REGISTERED 65 THOUSAND PEOPLE.

OUTDOING THEIR TOTAL REGISTRATION FOR THE PREVIOUS MONTH IN A ONE DAY SPAN.

KNOWING THAT TAYLOR SWIFT CAN ATTRACT THESE KINDS OF NUMBERS.

AND KNOWING THAT WHEN SHE DOES OFFER ENDORSEMENTS –

THEY FAVOR DEMOCRATS –

IT HAS SOME TRUMP SUPPORTERS, LIKE VIVEK RAMASWAMY,  SPORTING A NEW CONSPIRACY THEORY ABOUT THE UPCOMING SUPER BOWL.

THROWING OUT PREDICTIONS THAT SWIFT’S ENDORSEMENT COULD COME DURING THE SUPER BOWL – ALONGSIDE HER BOYFRIEND TRAVIS KELCE, WHO’S PLAYING IN THE GAME..

SOME GOING AS FAR AS TO CALL THE GAME “RIGGED” –

THAT IT’S ALL MEANT TO GO IN THE CHIEF’S FAVOR – IN ORDER TO BOOST SWIFT’S PLATFORM AHEAD OF HER PLEDGE TO BIDEN.

HOWEVER – SWIFT’S INFLUENCE OVER THE SWIFTIE ARMY HAS PROVEN IT DOESN’T EXACTLY NEED A BOOST FROM HER NFL BOYFRIEND.

WHILE 18 PERCENT OF VOTERS IN NEWSWEEK’S POLL SAY THEY’LL LIKELY VOTE FOR THE CANDIDATE ENDORSED BY SWIFT –

17 PERCENT SAID THEY’LL BE **LESS LIKELY TO VOTE FOR THE CANDIDATE SHE ENDORSES.

LEAVING THE LARGE MAJORITY OF THOSE POLLED NOT FEELING SWAYED ONE WAY OR THE OTHER BY THE SINGER’S POLITICAL PREFERENCES.

THE MAJORITY – LEAVING ENTERTAINMENT OUT OF POLITICS.