![Elon Musk's X filed an antitrust lawsuit against an advertising trade group over claims it organized a boycott. Will the legal case hold up?](https://san.com/wp-content/uploads/2024/08/Simone-3-X-Rumble-Advertising-Lawsuit_GETTY_CLEAN.jpg?w=1920)
Elon Musk sued this advertising group into the ground over X ‘boycott’
By Simone Del Rosario (Business Correspondent), Brent Jabbour (Senior Producer), Emma Stoltzfus (Editor)
Elon Musk’s X filed a federal antitrust lawsuit on Tuesday, Aug. 6, against the World Federation of Advertisers and four members for what the company’s CEO says was a “systematic, illegal boycott against X.” The companies include CVS Health and Mars Inc., both of which were part of the trade group’s Global Alliance for Responsible Media or GARM, a nonprofit that helped member “advertisers avoid inadvertently supporting harmful and illegal content.”
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Elon Musk Sues Advertisers For ‘Massive Boycott’ After Twitter Takeover
Click to see story on HuffPostElon Musk’s X sues advertisers over boycott
Click to see story on Raw StoryElon Musk has declared a “war” on companies that refused to advertise in X. The social network filed a lawsuit because of an “illegal boycott” of advertisers
Click to see story on MeduzaElon Musk’s X is suing advertisers over ad boycott
Click to see story on MashableElon Musk sues advertisers for agreeing X is a lousy place to advertise – LGBTQ Nation
Click to see story on LGBTQ Nation‘It is war’: Elon Musk Sues Industry Group For Not Advertising on X, Claiming ‘Illegal Boycott’
Click to see story on The Daily BoulderElon Musk’s X sues advertisers over alleged ’massive advertiser boycott’ after Twitter takeover
Click to see story on The HinduElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The IndependentSocial media platform X sues advertisers over alleged boycott after Musk’s Twitter takeover
Click to see story on CBC News“Now It Is War”: Elon Musk’s X Sues Advertisers Over Boycott
Click to see story on NDTVElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Associated Press NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on abc NewsElon Musk’s X sues ad industry group over alleged advertising ‘boycott’
Click to see story on CNNElon Musk’s X Sues Advertisers Accused of an ‘Illegal’ Boycott: ‘Now It Is War’
Click to see story on VarietyElon Musk’s X sues ad industry group over alleged advertising ‘boycott’
Click to see story on The Mercury newsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Coast ReporterElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Rocky Mountain OutlookMusk declares ‘war’ on advertisers as X sues ad alliance, companies
Click to see story on Al JazeeraElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on NBC NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on SooToday.comMusk sues advertisers over alleged boycott after Twitter takeover
Click to see story on PBS NewsHourElon Musk sues Ørsted and others for boycott of X.
Click to see story on PolitikenX files antitrust lawsuit against advertisers over ‘illegal boycott’
Click to see story on The VergeElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on San Antonio Express-NewsX sues advertisers for ‘illegal boycott’ of the platform
Click to see story on EngadgetElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The Virginian PilotElon Musk’s X Sues Advertisers Over Alleged Conspiracy to Boycott the Platform
Click to see story on WiredElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WCSHElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The Delaware County Daily TimesElon Musk’s X sues advertisers over alleged ‘illegal boycott’
Click to see story on Malaysia KiniElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Bowen Island UndercurrentElon Musk sues Unilever and Mars over X advertising ‘boycott’
Click to see story on BBC NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KIFIElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on CNBCElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KVIAElon Musk’s X sues coalition of advertisers over boycott
Click to see story on The HillElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Winnipeg Free PressElon Musk’s X sues Mars, Unilever and other major advertisers, alleges unlawful boycott
Click to see story on WION‘It’s war’: Elon Musk’s X sues companies for not advertising on its platform
Click to see story on Sky News UKElon Musk’s X Sues Advertisers, Says Boycotts Violated Antitrust Law
Click to see story on DeadlineElon Musk’s X sues advertisers over boycott
Click to see story on The Guardian NigeriaMusk’s X sues advertisers over alleged ‘massive advertiser boycott’
Click to see story on VOA NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WPLGElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Chicago TribuneElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WKMGElon Musk’s X sues advertisers over alleged ‘massive’ boycott after Twitter takeover
Click to see story on The Globe & MailElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Click on DetroitElon Musk’s X sues advertisers for alleged ‘mass advertising boycott’
Click to see story on Las Vegas Review-JournalElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Portland Press HeraldElon Musk sues advertisers over X ‘boycott’
Click to see story on RNZMusk sues advertisers over mass boycott of X
Click to see story on Helena Independent RecordElon Musk is suing several companies for not advertising on platform X. “Now there is war”
Click to see story on Digi 24Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KOB 4X Sues Advertisers Over Alleged Twitter Boycott
Click to see story on ForbesX files antitrust suit against advertising groups over ‘systematic illegal boycott’
Click to see story on TechCrunchHeadline Unavailable
Click to see story on Wall Street JournalElon Musk’s X sues ad industry group over alleged advertising ‘boycott’
Click to see story on KWWLElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on 9NEWS DenverElon Musk’s X sues advertisers, alleging ‘massive advertiser boycott’
Click to see story on NY1Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The ColumbianMusk’s X sues brands and trade group over advertising boycott
Click to see story on Financial TimesElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The Sun (Lowell)Elon Musk declares “it is war” on ad industry as X sues over “illegal boycott”
Click to see story on Ars TechnicaElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WLTXElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WKYCElon Musk’s X sues advertisers over boycott
Click to see story on Times of MaltaElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WBIRElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Sentinel-TribuneX sues advertisers for ditching the social network
Click to see story on The RegisterMusk’s X files lawsuit against advertisers over alleged boycott in wake of Twitter takeover
Click to see story on Scripps NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KTVBElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Santa Cruz SentinelElon Musk’s Twitter/X Sues Advertisers for Not Advertising on Elon Musk’s Twitter/X
Click to see story on SFistElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The ReporterElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
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Click to see story on TechXploreElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KYTXElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on castanet.netElon Musk’s X Is Going After The Advertisers, Accuses Them Of Boycotting The Platform
Click to see story on News18 IndiaX files antitrust suit against shadowy ad cartel for allegedly coordinating ‘illegal boycott’
Click to see story on New York PostElon Musk’s X sues advertisers over boycott
Click to see story on The Straits TimesElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on MY NorthwestElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Boston HeraldElon Musk’s X is suing renegade advertisers
Click to see story on Frankfurter AllgemeineX sues major firms, advertiser coalition over alleged illegal boycott
Click to see story on Just the NewsElon Musk’s X files antitrust lawsuit against worldwide advertising group
Click to see story on Fox BusinessElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Winnipeg SunElon Musk’s X Files Antitrust Lawsuit Against Advertisers Over ‘Massive’ Boycott
Click to see story on The Epoch TimesElon Musk’s X sues advertisers over alleged ’massive advertiser boycott’ after Twitter takeover
Click to see story on Toronto SunX Sues Advertisers for Boycotting Social-Media Platform after Elon Musk’s Twitter Takeover
Click to see story on National Review‘Now it is war’: Elon Musk and X sue advertisers over illegal boycott that allegedly cost the company billions
Click to see story on The Blaze‘Now it’s war’: Elon Musk, X sues shady ad tech group after House Judiciary reveals boycotts against platform
Click to see story on The Post MillennialElon Musk Files Antitrust Lawsuit, Declares ‘War’ on Marketing Coalition for Advertising Boycott of X
Click to see story on The New York SunElon Musk’s X/Twitter Sues Advertising Coalition GARM over Alleged Antitrust Violations and Ad Boycott
Click to see story on BreitbartUntracked Bias
Musk sues group that coordinated advertising boycott of X
Click to see story on GloboMusk and X launch legal action over ‘massive advertiser boycott’
Click to see story on Shropshire StarElon Musk sues companies that boycotted X
Click to see story on T24The War of Ads. Elon Musk sues companies that no longer advertise on platform X
Click to see story on AdevarulElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Airdrie City ViewPlatform X sues renegade advertisers
Click to see story on ORF.at NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Orillia MattersElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Newmarket TodayElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
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Click to see story on MathrubhumiElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Collingwood TodayElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Thorold TodayElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Elora Fergus TodayMusks X is suing renegade advertisers
Click to see story on stern.deX, owned by Elon Musk, sues some advertisers and large companies
Click to see story on HabertürkElon Musk sues companies for advertising boycott
Click to see story on O AntagonistaX sues the World Federation of Advertisers, GARM, and GARM members CVS Health, Mars, Orsted, and Unilever over what Linda Yaccarino calls an “illegal boycott”
Click to see story on TechmemeThe fight continues between Elon Musk and the companies that boycott X
Click to see story on https://mandiner.hu/Musk sues former advertisers on X to ‘boycott’ in court
Click to see story on rd.nlElon Musk’s X Sues Advertisers Over Alleged ‘Massive Advertiser Boycott’ After Twitter Takeover – WCCB Charlotte’s CW
Click to see story on WCCB CharlotteElon Musk sues advertisers for mass boycott of Twitter/X
Click to see story on Revista OesteElon Musk’s X Sues Advertisers Over Boycott
Click to see story on IBTimes AustraliaElon Musk sues advertisers for ‘illegal boycott’ against X
Click to see story on CartaCapitalSocial Network X Sues Advertisers, Accuses Them of Illegal Boycott
Click to see story on seznamzpravy.czX/Twitter Is Suing Advertisers Over Alleged Boycott, With Elon Musk Saying ‘Now It Is War’
Click to see story on IGNElon Musk is suing a number of companies for boycotting the “X” platform
Click to see story on القدس العربيMusk sues Ørsted and others: ‘Now there’s war’
Click to see story on borsen.dkElon Musk sued Twitter’s former advertisers because they don’t advertise for him.
Click to see story on 444.huElon Musk sues Ørsted and others for boycott of X.
Click to see story on Kristeligt DagbladMusks X is suing renegade advertisers
Click to see story on inFranken.deElon Musk sues Ørsted: ‘We’ve been trying with peace for two years – now there’s war’
Click to see story on DRElon Musk Sues X Advertisers: ‘Now It’s War’
Click to see story on Celeb TattlerX Sues Advertising Group Over Boycotts: ‘Now, It Is War,’ Musk Says
Click to see story on PC MagElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The DispatchX sues advertisers over ‘illegal boycott’
Click to see story on tweakers.netMusk sues over X advertiser ‘boycott’ – TechCentral
Click to see story on TechCentralX sues former Twitter advertisers for refusing to advertise on the interface since Elon Musk is the owner
Click to see story on Media1Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Bradford TodayElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Timmins TodaySocial network X sues advertisers, accuses them of illegal boycott | Českénoviny.cz
Click to see story on ceskenoviny.czMusks X is suing renegade advertisers
Click to see story on Badische Neueste NachrichtenElon Musk Declares War On GARM Amid X and Rumble Ad Boycott
Click to see story on CoingapeMusk sues former advertisers on X to ‘boycott’ in court
Click to see story on rtl.nlSocial network X sues advertisers, accuses them of unlawful boycott.
Click to see story on echo24.czElon Musk’s X Sues Advertisers After Major Losses
Click to see story on dagens.comMusk’s X Corp Sues Ad Body Over Boycott Months After Telling Advertisers To ‘Go F*ck Yourself’
Click to see story on B&T‘Now it is war’: Elon Musk’s X sues major companies over boycott
Click to see story on MediaweekElon Musk declares ‘war’ on advertisers after Republicans claim they uncovered secret X boycott
Click to see story on hngn.comElon Musk is suing advertisers for not advertising on the platform formerly known as Twitter – 22 cries of ‘WTF’
Click to see story on thepoke.comMusk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on nashvilleledger.comElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Western InvestorElon Musk’s social network X is suing advertisers over the “boycott” of the platform
Click to see story on holosameryky.com2024 – X/Twitter is suing advertisers for alleged boycotts, with Elon Musk saying, “Now it’s war”
Click to see story on actualnewsmagazine.com“These organizations targeted our company and you, our users,” X CEO Linda Yaccarino said in a post on the site published Tuesday, Aug. 6. “The evidence and facts are on our side. They conspired to boycott X, which threatens our ability to thrive in the future.”
A Message to X Users pic.twitter.com/6bZOYPhWVa
— Linda Yaccarino (@lindayaX) August 6, 2024
The company is striking a decidedly different tone than when Musk took a shot at advertisers during an interview at The New York Times’ DealBook Summit last November.
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“If somebody’s going to try to blackmail me with advertising, blackmail me with money, go f— yourself,” he said.
We tried peace for 2 years, now it is war https://t.co/elgT62uDtF
— Elon Musk (@elonmusk) August 6, 2024
In the wake of the lawsuit, the World Federation of Advertisers announced it would be “discontinuing” GARM’s work. Musk had long been skeptical of the organization’s mission and lobbied Rep. Jim Jordan, R-Ohio, and other conservative members to investigate the group’s practices.
Eventually Jordan subpoenaed GARM for documents to prove an anti-conservative bias. In July, the House Judiciary Committee issued a report called “GARM’s Harm: How The World’s Biggest Brands Seek to Control Online Speech.”
Doug Melamed, who brought a successful antitrust case against Microsoft back in the 1990s, said X and Musk’s argument is akin to price fixing.
“Let’s take a more simple story,” Melamed said in an interview with Straight Arrow News. “Suppose a bunch of customers, let’s say supermarkets, got together and said to the Coca-Cola company, ‘We’ve agreed that we’re not going to distribute any products sold in bottles smaller than 20 ounces.’ I think that would probably be the antitrust violation. Even though they didn’t specify the price, they specified an important term of the contract between the buyer and the seller. And competing buyers shouldn’t do that.”
Musk’s lawsuit claims 18 brands stopped advertising on Twitter from November 2022 to December 2022, and dozens more were part of the coalition and cut back on ad spending in 2023.
“I don’t know what he’ll be able to show in terms of real damages, but he has a plausible case,” Melamed said.
When Musk bought the social site, he promised to loosen restrictions to adhere to his “free speech absolutist” beliefs. The site faced criticism for allowing hate speech and false content on the platform. Musk also welcomed back a number of users who had been banned from Twitter in the platform’s previous life.
Melamed, who is now a visiting fellow at Stanford Law School, said there’s still a high burden of proof to show X was wronged. If advertisers had just agreed on a code of best practices and could still operate independently and advertise with X, then it wouldn’t really pass antitrust muster.
“But if they agreed, ‘We won’t put ads on X until they change in the following specific ways, then I think there is an agreement that probably on the face of it, would suggest some antitrust concern,” he explained.
Melamed added that it may be harder to prove the advertisers’ actions harmed competition between X and other social media sites. Part of X’s complaint is that other sites don’t have to compete with its ad rates.
“Even if the implication is that these companies might wind up spending a little more advertising on other platforms – [and] I’m not sure that’s true at all, but even if it were true – it’s probably not enough to change the basic structure of the market,” Melamed said.
Meanwhile, conservative social media platform Rumble joined in X’s fight against GARM this week.
“If they don’t like what some speech might happen on Rumble or X, they can say, ‘We’re not going to touch that,'” Rumble CEO and founder Chris Pavlovski said in an interview with Fox Business on Thursday, Aug. 8. “Which then causes advertising rates to go higher because now they’re only accessing a certain portion of the market and then drives higher prices for their shareholders and their brands.”
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The decision by GARM to officially cease operations won’t affect the lawsuit by the social media sites.
“It won’t make the case go away because they’re potentially liable for the conduct in the past, but it will certainly affect whatever remedies the court might issue,” Melamed said. “Maybe they’re hoping it will kind of take some of the sting out of the motivation for Musk to pursue it.”
X said in its lawsuit that the advertiser “boycott and its effects continue to this day, despite X applying brand safety standards comparable to those of its competitors.”
Elon Musk:
Don’t advertise
If somebody’s going to try to blackmail me with advertising, blackmail me with money, go f-ck yourself.
Go f-ck yourself. Is that clear? I hope it is.
Simone Del Rosario:
That was X owner Elon Musk 9 months ago. But this week, the company is sending a much different message to advertisers.
Linda Yaccarino:
I was shocked by the evidence uncovered by the House Judiciary Committee that a group of companies organized a systematic illegal boycott against X. It is just wrong.
Simone Del Rosario:
X filed a federal antitrust suit against an advertising trade group and four of its members.
The companies, which include CVS Health and M&M-maker Mars Inc, were part of the “Global Alliance for Responsible Media,” a nonprofit that helped “advertisers avoid inadvertently supporting harmful and illegal content.”
I say all this in the past tense because X sued the nonprofit into oblivion. Following the lawsuit, the World Federation of Advertisers announced GARM would be shutting down.
Linda Yaccarino:
These organizations targeted our company and you, our users. The evidence and facts are on our side. They conspired to boycott X which threatens our ability to thrive in the future.”
Simone Del Rosario:
When Musk bought the social site, he promised to loosen restrictions to adhere to his free speech absolutist beliefs. The site faced criticism of allowing hate speech and false content on the platform. Musk welcomed back a number of users who had been banned from Twitter in the platform’s previous life.
Despite his firm stance on advertisers:
Elon Musk:
Go f-ck yourself.
Simone Del Rosario:
Musk suspected something fishy was going on when they didn’t buy ads on his site. So he lobbied Congressman Jim Jordan and other conservative lawmakers to look into the trade group’s practices.
Eventually Jordan subpoenaed GARM for documents to prove an anti conservative bias. And last month it issued a report called “Garm’s Harm: How The World’s Biggest Brands Seek to Control Online Speech.”
But how does a group of advertisers deciding a website is not fit to advertise equate to anti-competitive practice?
Doug Melamed:
“They’re making, ultimately, a very simple argument.”
Simone Del Rosario:
We turned to the Michael Jordan of antitrust Doug Melamed, who brought a successful antitrust case against Microsoft back in the 1990s.
He says X’s argument would essentially be that of price fixing.
Doug Melamed:
Let’s take a more simple story,” Melamed told Straight Arrow News. “Suppose a bunch of customers, let’s say supermarkets, got together and said to the Coca Cola company, ‘we’ve agreed that we’re not going to distribute any products sold in bottles smaller than 20 ounces.’ I think that would probably be the antitrust violation. Even though they didn’t specify the price, they specified an important term of the contract between the buyer and the seller. And competing buyers shouldn’t do that.
Simone Del Rosario:
Musk’s lawsuit claims 18 brands stopped advertising on Twitter from November to December 2022, and dozens more that are were part of the coalition cut back on ad spending in 2023.
The company’s outspoken owner posted, “We tried peace for 2 years, now it is war.”
Doug Melamed:
I think he has a plausible case. I don’t know what he’ll be able to show in terms of real damages, but he has a plausible case because of the kind of theory I’ve just tried to paraphrase might have some traction in an antitrust context.
Simone Del Rosario:
Melamed says there’s still a high burden of proof. If advertisers had just agreed on a code of best practices and could still operate independently and advertise with X, then it wouldn’t really pass antitrust muster.
Doug Melamed:
But if they agreed, we won’t put ads on X until they change in the following specific ways, then I think there is an agreement that probably on the face of it, would suggest some antitrust concern.
Simone Del Rosario:
He says it’s harder to imagine how the advertisers’ actions harm competition between X and other sites.
Doug Melamed:
Because even if the implication is that these companies might wind up spending a little more advertising on other platforms, [and] I’m not sure that’s true at all. But even if it were true, it’s probably not enough to change the basic structure of the market.
Simone Del Rosario:
Conservative social media platform Rumble joined in on X’s fight against GARM this week.
Chris Pavolvski:
If they don’t like what some speech might happen on Rumble or X, they can say, we’re not going to touch that. Which then causes advertising rates to go higher because now they’re only accessing a certain portion of the market and then drives higher prices for their shareholders and their brands.
Simone Del Rosario:
And GARM’s decision to fold won’t change the pursuit.
Doug Melamed:
It won’t make the case go away, because they’re potentially liable for the conduct in the past, but it will certainly affect whatever remedies the court might issue, affect the likelihood of other lawsuits, and maybe they’re hoping it will kind of take some of the sting out of the motivation for Musk to pursue it.
Simone Del Rosario:
Melamed says if Musk were to win his case, the typical result would be an injunction warning advertisers never to agree to these things again.
The next remedy could be a claim for damages.
Doug Melamed:
I doubt that X is going to be able to prove that all of those dollars that they claim they would have gotten and that Musk doesn’t care about ––– would have come to them had they decided independently whether to advertise for them.
Simone Del Rosario:
X says the advertiser “boycott and its effects continue to this day, despite X applying brand safety standards comparable to those of its competitors.”
Media Landscape
See who else is reporting on this story and which side of the political spectrum they lean. To read other sources, click on the plus signs below. Learn more about this dataBias Distribution
Left
Elon Musk Sues Advertisers For ‘Massive Boycott’ After Twitter Takeover
Click to see story on HuffPostElon Musk’s X sues advertisers over boycott
Click to see story on Raw StoryElon Musk has declared a “war” on companies that refused to advertise in X. The social network filed a lawsuit because of an “illegal boycott” of advertisers
Click to see story on MeduzaElon Musk’s X is suing advertisers over ad boycott
Click to see story on MashableElon Musk sues advertisers for agreeing X is a lousy place to advertise – LGBTQ Nation
Click to see story on LGBTQ Nation‘It is war’: Elon Musk Sues Industry Group For Not Advertising on X, Claiming ‘Illegal Boycott’
Click to see story on The Daily BoulderElon Musk’s X sues advertisers over alleged ’massive advertiser boycott’ after Twitter takeover
Click to see story on The HinduElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The IndependentSocial media platform X sues advertisers over alleged boycott after Musk’s Twitter takeover
Click to see story on CBC News“Now It Is War”: Elon Musk’s X Sues Advertisers Over Boycott
Click to see story on NDTVElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Associated Press NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on abc NewsElon Musk’s X sues ad industry group over alleged advertising ‘boycott’
Click to see story on CNNElon Musk’s X Sues Advertisers Accused of an ‘Illegal’ Boycott: ‘Now It Is War’
Click to see story on VarietyElon Musk’s X sues ad industry group over alleged advertising ‘boycott’
Click to see story on The Mercury newsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Coast ReporterElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Rocky Mountain OutlookMusk declares ‘war’ on advertisers as X sues ad alliance, companies
Click to see story on Al JazeeraElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on NBC NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on SooToday.comMusk sues advertisers over alleged boycott after Twitter takeover
Click to see story on PBS NewsHourElon Musk sues Ørsted and others for boycott of X.
Click to see story on PolitikenX files antitrust lawsuit against advertisers over ‘illegal boycott’
Click to see story on The VergeElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on San Antonio Express-NewsX sues advertisers for ‘illegal boycott’ of the platform
Click to see story on EngadgetElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The Virginian PilotElon Musk’s X Sues Advertisers Over Alleged Conspiracy to Boycott the Platform
Click to see story on WiredElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WCSHElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The Delaware County Daily TimesElon Musk’s X sues advertisers over alleged ‘illegal boycott’
Click to see story on Malaysia KiniElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Bowen Island UndercurrentElon Musk sues Unilever and Mars over X advertising ‘boycott’
Click to see story on BBC NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KIFIElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on CNBCElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KVIAElon Musk’s X sues coalition of advertisers over boycott
Click to see story on The HillElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Winnipeg Free PressElon Musk’s X sues Mars, Unilever and other major advertisers, alleges unlawful boycott
Click to see story on WION‘It’s war’: Elon Musk’s X sues companies for not advertising on its platform
Click to see story on Sky News UKElon Musk’s X Sues Advertisers, Says Boycotts Violated Antitrust Law
Click to see story on DeadlineElon Musk’s X sues advertisers over boycott
Click to see story on The Guardian NigeriaMusk’s X sues advertisers over alleged ‘massive advertiser boycott’
Click to see story on VOA NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WPLGElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Chicago TribuneElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WKMGElon Musk’s X sues advertisers over alleged ‘massive’ boycott after Twitter takeover
Click to see story on The Globe & MailElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Click on DetroitElon Musk’s X sues advertisers for alleged ‘mass advertising boycott’
Click to see story on Las Vegas Review-JournalElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Portland Press HeraldElon Musk sues advertisers over X ‘boycott’
Click to see story on RNZMusk sues advertisers over mass boycott of X
Click to see story on Helena Independent RecordElon Musk is suing several companies for not advertising on platform X. “Now there is war”
Click to see story on Digi 24Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KOB 4X Sues Advertisers Over Alleged Twitter Boycott
Click to see story on ForbesX files antitrust suit against advertising groups over ‘systematic illegal boycott’
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Click to see story on Wall Street JournalElon Musk’s X sues ad industry group over alleged advertising ‘boycott’
Click to see story on KWWLElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on 9NEWS DenverElon Musk’s X sues advertisers, alleging ‘massive advertiser boycott’
Click to see story on NY1Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The ColumbianMusk’s X sues brands and trade group over advertising boycott
Click to see story on Financial TimesElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The Sun (Lowell)Elon Musk declares “it is war” on ad industry as X sues over “illegal boycott”
Click to see story on Ars TechnicaElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WLTXElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WKYCElon Musk’s X sues advertisers over boycott
Click to see story on Times of MaltaElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on WBIRElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Sentinel-TribuneX sues advertisers for ditching the social network
Click to see story on The RegisterMusk’s X files lawsuit against advertisers over alleged boycott in wake of Twitter takeover
Click to see story on Scripps NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KTVBElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Santa Cruz SentinelElon Musk’s Twitter/X Sues Advertisers for Not Advertising on Elon Musk’s Twitter/X
Click to see story on SFistElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The ReporterElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Red Bluff Daily NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Sentinel and EnterpriseElon Musk’s X sues advertisers over boycott
Click to see story on TechXploreElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on KYTXElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on castanet.netElon Musk’s X Is Going After The Advertisers, Accuses Them Of Boycotting The Platform
Click to see story on News18 IndiaX files antitrust suit against shadowy ad cartel for allegedly coordinating ‘illegal boycott’
Click to see story on New York PostElon Musk’s X sues advertisers over boycott
Click to see story on The Straits TimesElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on MY NorthwestElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Boston HeraldElon Musk’s X is suing renegade advertisers
Click to see story on Frankfurter AllgemeineX sues major firms, advertiser coalition over alleged illegal boycott
Click to see story on Just the NewsElon Musk’s X files antitrust lawsuit against worldwide advertising group
Click to see story on Fox BusinessElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Winnipeg SunElon Musk’s X Files Antitrust Lawsuit Against Advertisers Over ‘Massive’ Boycott
Click to see story on The Epoch TimesElon Musk’s X sues advertisers over alleged ’massive advertiser boycott’ after Twitter takeover
Click to see story on Toronto SunX Sues Advertisers for Boycotting Social-Media Platform after Elon Musk’s Twitter Takeover
Click to see story on National Review‘Now it is war’: Elon Musk and X sue advertisers over illegal boycott that allegedly cost the company billions
Click to see story on The Blaze‘Now it’s war’: Elon Musk, X sues shady ad tech group after House Judiciary reveals boycotts against platform
Click to see story on The Post MillennialElon Musk Files Antitrust Lawsuit, Declares ‘War’ on Marketing Coalition for Advertising Boycott of X
Click to see story on The New York SunElon Musk’s X/Twitter Sues Advertising Coalition GARM over Alleged Antitrust Violations and Ad Boycott
Click to see story on BreitbartUntracked Bias
Musk sues group that coordinated advertising boycott of X
Click to see story on GloboMusk and X launch legal action over ‘massive advertiser boycott’
Click to see story on Shropshire StarElon Musk sues companies that boycotted X
Click to see story on T24The War of Ads. Elon Musk sues companies that no longer advertise on platform X
Click to see story on AdevarulElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Airdrie City ViewPlatform X sues renegade advertisers
Click to see story on ORF.at NewsElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Orillia MattersElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Newmarket TodayElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Midland TodayElon Musk’s X sues advertisers over boycott
Click to see story on MathrubhumiElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Collingwood TodayElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Thorold TodayElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Elora Fergus TodayMusks X is suing renegade advertisers
Click to see story on stern.deX, owned by Elon Musk, sues some advertisers and large companies
Click to see story on HabertürkElon Musk sues companies for advertising boycott
Click to see story on O AntagonistaX sues the World Federation of Advertisers, GARM, and GARM members CVS Health, Mars, Orsted, and Unilever over what Linda Yaccarino calls an “illegal boycott”
Click to see story on TechmemeThe fight continues between Elon Musk and the companies that boycott X
Click to see story on https://mandiner.hu/Musk sues former advertisers on X to ‘boycott’ in court
Click to see story on rd.nlElon Musk’s X Sues Advertisers Over Alleged ‘Massive Advertiser Boycott’ After Twitter Takeover – WCCB Charlotte’s CW
Click to see story on WCCB CharlotteElon Musk sues advertisers for mass boycott of Twitter/X
Click to see story on Revista OesteElon Musk’s X Sues Advertisers Over Boycott
Click to see story on IBTimes AustraliaElon Musk sues advertisers for ‘illegal boycott’ against X
Click to see story on CartaCapitalSocial Network X Sues Advertisers, Accuses Them of Illegal Boycott
Click to see story on seznamzpravy.czX/Twitter Is Suing Advertisers Over Alleged Boycott, With Elon Musk Saying ‘Now It Is War’
Click to see story on IGNElon Musk is suing a number of companies for boycotting the “X” platform
Click to see story on القدس العربيMusk sues Ørsted and others: ‘Now there’s war’
Click to see story on borsen.dkElon Musk sued Twitter’s former advertisers because they don’t advertise for him.
Click to see story on 444.huElon Musk sues Ørsted and others for boycott of X.
Click to see story on Kristeligt DagbladMusks X is suing renegade advertisers
Click to see story on inFranken.deElon Musk sues Ørsted: ‘We’ve been trying with peace for two years – now there’s war’
Click to see story on DRElon Musk Sues X Advertisers: ‘Now It’s War’
Click to see story on Celeb TattlerX Sues Advertising Group Over Boycotts: ‘Now, It Is War,’ Musk Says
Click to see story on PC MagElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on The DispatchX sues advertisers over ‘illegal boycott’
Click to see story on tweakers.netMusk sues over X advertiser ‘boycott’ – TechCentral
Click to see story on TechCentralX sues former Twitter advertisers for refusing to advertise on the interface since Elon Musk is the owner
Click to see story on Media1Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Bradford TodayElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Timmins TodaySocial network X sues advertisers, accuses them of illegal boycott | Českénoviny.cz
Click to see story on ceskenoviny.czMusks X is suing renegade advertisers
Click to see story on Badische Neueste NachrichtenElon Musk Declares War On GARM Amid X and Rumble Ad Boycott
Click to see story on CoingapeMusk sues former advertisers on X to ‘boycott’ in court
Click to see story on rtl.nlSocial network X sues advertisers, accuses them of unlawful boycott.
Click to see story on echo24.czElon Musk’s X Sues Advertisers After Major Losses
Click to see story on dagens.comMusk’s X Corp Sues Ad Body Over Boycott Months After Telling Advertisers To ‘Go F*ck Yourself’
Click to see story on B&T‘Now it is war’: Elon Musk’s X sues major companies over boycott
Click to see story on MediaweekElon Musk declares ‘war’ on advertisers after Republicans claim they uncovered secret X boycott
Click to see story on hngn.comElon Musk is suing advertisers for not advertising on the platform formerly known as Twitter – 22 cries of ‘WTF’
Click to see story on thepoke.comMusk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on nashvilleledger.comElon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Click to see story on Western InvestorElon Musk’s social network X is suing advertisers over the “boycott” of the platform
Click to see story on holosameryky.com2024 – X/Twitter is suing advertisers for alleged boycotts, with Elon Musk saying, “Now it’s war”
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