
Famous ‘I Voted’ sticker makes way for new designs
By Craig Nigrelli (Anchor), Brock Koller (Senior Producer), Michael Edwards (Video Editor)
The famous “I Voted” sticker has become part of the voting process. It all started with a sketch on a dining room table 37 years ago.
Media Landscape
See how news outlets across the political spectrum are covering this story. Learn moreBias Distribution
Left
Right
Untracked Bias
Janet Boudreau of Chapel Hill, North Carolina, was the mastermind the sticker design. In a recent interview with AARP, Boudreau explained that she thought of the design in 1987 shortly after purchasing an election supply business from her father for $1.

Download the SAN app today to stay up-to-date with Unbiased. Straight Facts™.
Point phone camera here
At the time, the company only had three products, but soon she changed things up. She created a lineup of 1,000 products including ballot boxes and security seals.
But it turned out, it was one of her first five ideas she came up with that took off, the “I Voted” sticker. Boudreau said by 2000, her company was selling more than 100 million stickers in every midterm and general election year.
Boudreau’s wasn’t the first “I Voted” sticker. She recalled seeing a black-and-white design before she eventually drew her own. And hers was certainly not the last.
Michigan Secretary of State Jocelyn Benson wore a werewolf sticker design on her shirt as she gave election updates Monday, Nov. 4.
The werewolf sticker was created by a 12-year-old named Jane. Her design garnered the most votes in a contest with more than 20,000 statewide among the nearly 60,000 votes cast.
Unbiased news.
Directly to your inbox. Free!
Learn more about our emails. Unsubscribe anytime.
By entering your email, you agree to the Terms & Conditions and acknowledge the Privacy Policy.
Boudreau told The Associated Press she is all for the younger generation creating new “I Voted” stickers and understanding the power of voting.
Boudreau sold her company in 2015, but she still is able to see her finest creation every time she goes to the voting booth. She told AARP, “Grown adults enjoy getting stickers. That just makes me happy.”
[CRAIG NIGRELLI]
IT HAS BECOME PART OF THE VOTING PROCESS. YOU CAST YOUR BALLOT AND THEN
YOU PICK UP YOUR “I VOTED” STICKER.
EVEN PRESIDENTS GET ONE AFTER VOTING AT THEIR POLLING PLACE – SIGNALING AMERICAN TRADITION THAT IS STICKING AROUND.
BUT HOW DID THIS STICKER SHOWING A RIPPLING US FLAG ATTACH ITSELF TO U.S. ELECTIONS? IT ALL STARTED WITH A SKETCH ON A DINING ROOM TABLE 37 YEARS AGO.
JANET BOUDREAU OF CHAPEL HILL NORTH CAROLINA IS THE MASTERMIND BEHIND THE NOW ICONIC I VOTED STICKER.
IN A RECENT INTERVIEW WITH A-A-R-P, BOUDREAU EXPLAINED THAT SHE THOUGHT OF THE DESIGN IN 1987 – SHORTLY AFTER PURCHASING AN ELECTION SUPPLY BUSINESS FROM HER FATHER FOR ONE DOLLAR.
AT THE TIME – THE COMPANY ONLY HAD THREE PRODUCTS – BUT SOON SHE CHANGED THINGS UP – CREATING A LINE UP OF ONE THOUSAND PRODUCTS INCLUDING BALLOT BOXES AND SECURITY SEALS –
BUT IT TURNED OUT – IT WAS ONE OF HER FIRST FIVE IDEAS SHE CAME UP WITH THAT TOOK OFF – THE I VOTED STICKER.
BOUDREAU SAYING BY 2000 – HER COMPANY WAS SELLING MORE THAN 100 MILLION STICKERS IN EVERY MIDTERM AND GENERAL ELECTION YEAR.
NOW BOUDREAU’S STICKER WASN’T THE FIRST “I VOTED” STICKER – SHE EVEN RECALLS SEEING A BLACK AND WHITE DESIGN BEFORE SHE EVENTUALLY DREW HER OWN.
AND HERS WAS CERTAINLY NOT THE LAST.
TAKE FOR EXAMPLE, THE WEREWOLF STICKER DESIGN THAT THE MICHIGAN SECRETARY OF STATE WORE ON HER SHIRT AS SHE GAVE ELECTION UPDATES MONDAY.
“The other thing I saw when I was around the state this week was the popularity of these unique ‘I voted’ stickers that were designed by Michigan artists. There’s10 of them total and everywhere I went it was really interesting to see who chose what. But above all, the hugest hit was the sticker that comedian John Oliver called ‘the greatest sticker ever designed,’ the famous Michigan voting werewolf sticker. Voters are loving them.”
AS STRAIGHT ARROW NEWS RECENTLY REPORTED – THE WEREWOLF STICKER WAS CREATED BY A 12-YEAR-OLD JANE – WHICH GARNERED THE MOST VOTES WITH MORE THAN 20,000 STATEWIDE AMONG THE NEARLY 60,000 VOTES CAST.
ONE VOTER EVEN SHOWING OFF THE STICKER TO VICE PRESIDENT KAMALA HARRIS.
THEN THERE’S 10-YEAR-OLD GRACE IN MILTON NEW HAMPSHIRE WHOSE I VOTED STICKER DEPICTING THE STATE’S FAMED OLD MAN OF THE MOUNTAIN ROCK FORMATION – WON A CONTEST FOR FOURTH GRADERS.
AS FOR BOUDREAU, SHE TELLS THE ASSOCIATED PRESS SHE IS ALL FOR THE YOUNGER GENERATION CREATING NEW I VOTED STICKERS AND UNDERSTANDING THE POWER OF VOTING.
BOUDREAU MAY HAVE SOLD HER COMPANY IN 20-15 BUT SHE STILL IS ABLE TO SEE HER FINEST CREATION EVERY TIME SHE GOES TO THE VOTING BOOTH – TELLING A-A-R-P “GROWN ADULTS ENJOY GETTING STICKERS. THAT JUST MAKES ME HAPPY.”
FOR STRAIGHT ARROW NEWS, I’M CRAIG NIGRELLI.
FOR MORE OF OUR ELECTION COVERAGE DOWNLOAD THE STRAIGHT ARROW NEWS APP
Media Landscape
See how news outlets across the political spectrum are covering this story. Learn moreBias Distribution
Left
Right
Untracked Bias
Straight to your inbox.
By entering your email, you agree to the Terms & Conditions and acknowledge the Privacy Policy.
MOST POPULAR
-
Getty Images
US to halt offensive cyber operations against Russia: Reports
Watch 1:089 hrs ago -
AP Images
Europe rallies behind Ukraine after Trump, Zelenskyy meeting
Watch 8:4410 hrs ago -
Reuters
Trump announces new US crypto strategic reserve
ReadYesterday -
AP Images
Pope Francis’ health condition stable, urges continued prayers for peace
ReadYesterday