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Hasbro stock jumps as Elon Musk toys with idea of buying company

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A simple question Elon Musk posted on X led to Hasbro’s stock receiving a boost on Friday, Nov. 29. In the post, Musk asked, “How much is Hasbro?” toying with the idea of buying the company.

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The share price jumped 2% with speculation Musk may be interested in buying the legendary toy maker and owner of Dungeons & Dragons (D&D). His comments came after accusations the game had gone “woke.”

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The Tesla and SpaceX CEO said he’s going to start his own artificial intelligence video game studio to make “games great again.”

Musk said too many game studios are owned by massive corporations. D&D is a part of Hasbro’s Wizards of The Coast segment which helps to generate millions in annual revenue for the company.

As of Nov. 29, Hasbro’s market value sits at $9.1 billion. Musk expressed criticism earlier in November 2024 over how Hasbro is treating the legacy of D&D and its author, Gary Gygax.

Following the release of the 40th anniversary book detailing how the game was made, fans pointed out changes in the original story.

“Some language in the first iteration of D&D presents a moral quandary,” Jason Tondro, a senior designer of D&D, said.

Changes were made to avoid words that Tondro said were “casually hurtful,” to different groups of people.

Musk has not officially expressed plans to acquire Hasbro. If he does take over Hasbro, Musk would also obtain the rights to My Little Pony, Nerf, Monopoly, Transformers and other gaming properties.

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[Simone Del Rosario]

HASBRO SAW ITS STOCK JUMP FRIDAY AFTER ELON MUSK TOYED WITH THE IDEA OF BUYING IT. 

IT WAS A SIMPLE QUESTION HE POSTED ON X: “HOW MUCH IS HASBRO?”

BUT THE RESPONSE WAS VERY REAL. THE SHARE PRICE JUMPED 2% WITH SPECULATION MUSK MAY BE INTERESTED IN BUYING THE LEGENDARY TOY MAKER AND OWNER OF ‘DUNGEONS AND DRAGONS.’

MUSK’S COMMENTS CAME AFTER ACCUSATIONS THE GAME HAD GONE “WOKE.”

THE TESLA AND SPACEX CEO SAYS TOO MANY GAME STUDIOS ARE OWNED  BY MASSIVE CORPORATIONS … ADDING HE’S GOING TO START HIS OWN ARTIFICIAL INTELLIGENCE VIDEO GAME STUDIO TO MAKE GAMES GREAT AGAIN. 

IS HE THINKING HASBRO IS A PART OF THAT? 

D&D IS PART OF HASBRO’S WIZARDS OF THE COAST SEGMENT, WHICH GENERATES HUNDREDS OF MILLIONS IN ANNUAL REVENUE FOR THE COMPANY. 

AS OF FRIDAY, HASBRO HAS A MARKET VALUE OF $9.1 BILLION. 

IN NOVEMBER MUSK EXPRESSED CRITICISM ON HOW HASBRO IS TREATING THE LEGACY OF D AND D AND ITS AUTHOR 

FOLLOWING THE RELEASE OF THE 40TH ANNIVERSARY BOOK DETAILING HOW THE GAME WAS MADE, FANS POINTED OUT CHANGES IN THE ORIGINAL STORY–

ONES D AND D’S PROJECT LEAD SAID WERE MADE IN CONSIDERATION OF UNDERREPRESENTED GROUPS AND THE OLDER LANGUAGE USED IN D AND D

MUSK HAS NOT OFFICIALLY EXPRESSED PLANS TO ACQUIRE HASBRO. 

IF HE **DOES HE WOULD ALSO OBTAIN THE RIGHTS TO MY LITTLE PONY, NERF, MONOPLY, TRANSFORMERS–AND OTHER GAMING. 

FOR STRAIGHT ARROW NEWS I’M SIMONE DEL ROSARIO