- Mixue, a Chinese company with stores across Asia and Australia, now has the most locations of any fast-food-and-beverage chain in the world, according to a Wall Street Journal report with data compiled from research firm Technomic.
- Mixue reportedly had 45,000 stores at the end of 2024, more than doubling its locations from three years ago.
- Valued at more than $10 billion, the fast-food joint offers ice cream and drinks on the cheap at prices under a buck.
Full Story
Move over McDonald’s and Starbucks, there’s a new fast-food chain on top in one global category.
Mixue, a Chinese company with stores across Asia and Australia, now has the most locations of any fast-food-and-beverage chain in the world, according to a Wall Street Journal report with data compiled from research firm Technomic.
How many stores are there?
Data shows Mixue had 45,000 stores at the end of 2024, more than doubling its locations from three years ago.
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How much is Mixue worth?
The company, valued at more than $10 billion, offers ice cream and drinks on the cheap at prices under a buck.
What does the menu feature?
The menu is simple, including its signature ice cream cone, a variety of bubble teas and lemonade, which led the chain to become China’s biggest purchaser of lemons.
Where does most of its revenue come from?
The company also reportedly charges low franchising fees and brings in most of its revenue by selling supplies to franchisees.
The bright red stores are often next to phone-repair-kiosks or “dumpling shops” and are ubiquitous in Chinese pop culture with a mascot known as the Snow King and a catchy theme song.
Where are the locations?
Around 90% of Mixue’s stores are in China with the rest in 10 other Asian countries and Australia.
Currently, there are plans to expand, but not anywhere in the United States, according to the company.
Tags: Asia, Australia, Beijing, China, Economy, Fast food, food, Food service, Inflation, McDonald’s, Starbucks
[KARAH RUCKER]
MOVE OVER MCDONALD’S AND STARBUCKS– THERE’S A NEW FAST-FOOD CHAIN ON TOP IN ONE GLOBAL CATEGORY.
ME-SCHWAY, A CHINESE COMPANY WITH STORES ACROSS ASIA AND AUSTRALIA, NOW HAS THE MOST LOCATIONS OF ANY FAST-FOOD-AND-BEVERAGE CHAIN IN THE WORLD.
THAT’S ACCORDING TO A WALL STREET JOURNAL REPORT WITH DATA COMPILED FROM RESEARCH FIRM TECHNOMIC.
IT FOUND ME-SCHWAY HAD 45-THOUSAND STORES AT THE END OF LAST YEAR, MORE THAN DOUBLING ITS LOCATIONS FROM THREE YEARS AGO.
VALUED AT MORE THAN 10 BILLION DOLLARS, THE FAST-FOOD JOINT OFFERS ICE CREAM AND DRINKS ON THE CHEAP AT PRICES UNDER A BUCK.
THE MENU IS SIMPLE.
INCLUDING ITS SIGNATURE ICE CREAM CONE, A VARIETY OF BUBBLE TEAS AND LEMONADE, WHICH LED THE CHAIN TO BECOME CHINA’S BIGGEST PURCHASER OF LEMONS.
THE COMPANY ALSO REPORTEDLY CHARGES LOW FRANCHISING FEES AND BRINGS IN MOST OF ITS REVENUE BY SELLING SUPPLIES TO FRANCHISEES.
THE BRIGHT RED STORES ARE OFTEN NEXT TO PHONE-REPAIR-KIOSKS OR “DUMPLING SHOPS” AND ARE UBIQUITOUS IN CHINESE POP CULTURE WITH A MASCOT KNOWN AS THE SNOW KING AND A CATCHY SONG.
AROUND 90 PERCENT OF ME-SCHWAY’S STORES ARE IN CHINA WITH THE REST IN 10 OTHER ASIAN COUNTRIES AND AUSTRALIA.
CURRENTLY, THERE ARE PLANS TO EXPAND BUT NOT ANYWHERE IN THE UNITED STATES, ACCORDING TO THE COMPANY.
FOR MORE ON THIS STORY– DOWNLOAD THE STRAIGHT ARROW NEWS APP OR VISIT SAN DOT COM.
FOR STRAIGHT ARROW NEWS– I’M KARAH RUCKER.
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