[KENNEDY FELTON]

FAST FOOD FANATICS LOOKING FOR SOMETHING BOLD – SOMETHING NEW – SOMETHING “SAUCY” – LISTEN UP.  

KFC IS BRINGING A DIFFERENT FLAVOR TO THE TABLE – 11 FLAVORS IN FACT.  

THERE’S A NEW RESTAURANT IN TOWN – THAT TOWN BEING ORLANDO, FLORIDA.

KFC OPENED ITS NEW CONCEPT ON MONDAY – CALLED “SAUCY”

AND WHILE KFC – KNOWN FOR ITS FRIED CHICKEN – IS BEHIND THIS NEW LOCATION – “SAUCY” IS ALL ABOUT CHICKEN TENDERS – AND THE SAUCES THAT COME WITH THEM.

CUSTOMERS CAN ORDER THE SAUCES INDIVIDUALLY OR IN A FLIGHT OF FOUR.

AND YES THERE ARE 11 OF THEM – A NOD TO THE 11 HERBS AND SPICES IN KFC’S ORIGINAL RECIPE.

SOME OF THE FLAVORS ARE – SMOKEY BACON RANCH, SPICY MANGO CHUTNEY, SWEET TERIYAKI, CREOLE HONEY MUSTARD, AND SAUCY’S SAUCE –

KFC SAYS THERE SEEMS TO BE OVER 4 THOUSAND DIFFERENT WAYS TO ORDER!

BEYOND THE SAUCES AND TENDERS – SAUCY OFFERS SANDWICHES LIKE THE SPICY QUESO CRUNCH, DESSERTS LIKE THE CHOCOLATE MOUSSE CAKE, AND BEVERAGES LIKE A BLUE RASPBERRY FREEZE.

KFC SAYS THE RESTAURANT’S DESIGN IS MEANT TO  “DELIGHT THE BOLDEST GENERATIONS OF DINERS” – GIVING THEM A “TECH-FORWARD CUSTOMER EXPERIENCE.”

CUSTOMERS CAN ORDER THEIR MEALS ON KIOSKS AND THEY ARE ENCOURAGED TO HANG OUT FOR AWHILE – WITH LIVE ENTERTAINMENT BEING BROUGHT IN.

KFC SAYS ORLANDO WAS CHOSEN AS THE FIRST LOCATION DUE TO ITS DIVERSE DEMOGRAPHIC – AND MORE “SAUCY” RESTAURANTS ARE ON THE WAY.

KFC’S “SAUCY” JOINS LEGACY FAST FOOD CHAINS CREATING INNOVATIVE CONCEPTS.

MCDONALD’S HAS OPENED SEVERAL OF ITS COSMC’S RESTAURANTS ACROSS THE COUNTRY. THIS SMALL-FORMAT BRAND’S “BREAD AND BUTTER” IS BEVERAGES – THOUGH – COINCIDENTALLY — LIKE “SAUCY” IT ALSO OFFERS A SPICY QUESO SANDWICH—AMONG OTHER ITEMS.

TACO BELL CHOSE TO FOCUS ON SPEED OF DELIVERY AND DRIVE-THRU EFFICIENCY WITH ITS DEFY CONCEPT —  AS DID BURGER KING WITH ITS “SIZZLE” LOCATIONS.

WITH AN INDUSTRY THAT GENERATED NEARLY 400 BILLION DOLLARS IN REVENUE IN 2023 – FAST FOOD COMPANIES ARE LOOKING TO FIND NEW WAYS TO MAKE THAT NUMBER GROW BIGGER AND BIGGER – WHETHER WITH NEW RESTAURANT DESIGNS, NEW DRIVE-THRU LAYOUTS, OR A BUNCH OF NEW SAUCES.

FOR STRAIGHT ARROW NEWS, I’M KENNEDY FELTON.

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