[craig nigrelli]
MCDONALD’S IS BRINGING A BIG TWIST TO ITS SIGNATURE BIG MAC SANDWICH – SWITCHING OUT THE BEEF FOR CHICKEN.
STARTING TODAY THE FAST FOOD CHAIN IS RELEASING ITS CHICKEN BIG MAC NATIONWIDE- GIVING ITS FLAGSHIP MENU ITEM A POULTRY VERSION FOR ALL U.S. CUSTOMERS FOR THE FIRST TIME SINCE THE BIG MAC’S DEBUT IN THE LATE 1960S.
THE CHICKEN BIG MAC IS FOLLOWING A TREND IN THE INDUSTRY – THAT PUTS MORE EMPHASIS ON CHICKEN OPTIONS.
ACCORDING TO THE USDA – CHICKEN CONSUMPTION HAS BEEN ON THE RISE IN THE COUNTRY OVER THE PAST SEVERAL DECADES, WHILE BEEF CONSUMPTION HAS DECREASED.
MCDONALD’S ITSELF CONFIRMS IT SELLS MORE CHICKEN PRODUCTS THAN BEEF.
BUT FOR ALL YOU TRADITIONAL BIG MAC FANS OUT THERE — DON’T WORRY – MCDONALD’S SAYS THE ORIGINAL TWO-ALL-BEEF PATTY OPTION IS NOT GOING AWAY AND THE CHICKEN VERSION IS ONLY AVAILABLE FOR A LIMITED TIME.