Reporter/Producer

Bud Light dethroned as America’s top-selling beer amid larger boycott trend

Jun 15, 2023

By Mahmoud Bennett (Reporter/Producer)

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Following weeks of nationwide boycotts over a controversial partnership, Bud Light is no longer America’s top-selling beer brand. For over two decades, Bud Light held the top spot, but it has now been surpassed by Modelo Especial, a Mexican beer brand that has experienced a surge in sales in recent weeks.

Modelo recorded sales of approximately $333 million in May, while Bud Light generated $297 million, according to data obtained by Newsweek.

“Modelo Especial appears to be increasing its sales growth each week as we get deeper into summer,” consulting firm Bump Williams told CNN.

Longer-term trends show Bud Light remains the top-selling beer brand in America this year so far, according to NielsenIQ.

The trend of boycotting brands supporting the LGBTQ community during Pride month has become prevalent in the ongoing culture war. Consumers are actively withdrawing their support from such brands and often announcing their decisions on social media.

Target, a major retailer, has suffered significant losses. Fox Business reported the big-box retailer’s stock had lost over $15 billion in market value since mid-May.

Kohl’s, Cracker Barrel, The North Face and PetSmart have also faced conservative threats of boycott, although not all have been as effective as the campaigns against Target and Bud Light.

Stock data shows Kohl’s briefly experienced a decline in value when it released rainbow-themed clothing at the end of May. However, the company has since rebounded and currently boasts a higher stock value than before these controversies.

Notably Kohl’s has started discounting a substantial portion of its Pride-themed merchandise before the month’s halfway mark.

A majority of negative social media posts about Pride this year are attacking companies for being “woke” and accusing them of sexualizing or grooming children, says RILA Global Consulting, which monitors over 100 million websites and social media pages daily.

In May and June of 2022, there were fewer than 400 posts calling for Pride-related boycotts, RILA said. This year, in May alone there were more than 15,000.

The Associated Press contributed to this report

Tags: Bud Light, Kohl’s, LGBTQ, Target

IT’S OFFICIAL – AFTER WEEKS OF NATIONWIDE BOYCOTTS OVER ITS CONTROVERSIAL PARTNERSHIP – BUD LIGHT IS NO LONGER THE TOP SELLING BEER IN AMERICA

IT’S HELD THAT POSITION FOR MORE THAN TWO DECADES BUT IT’S NOW BEEN DETHRONED BY MODELO ESPECIAL – A MEXICAN BEER BRAND THAT HAS SEEN ITS SALES SOAR IN RECENT WEEKS

ACCORDING TO THE DAILY MAIL MODELO RECORDED SOME $333 MILLION IN SALES LAST MONTH COMPARED TO BUD LIGHT’S $297 MILLION DOLLARS

WHILE THAT LEAD REFLECTS JUST A SHORT PERIOD OF TIME – MODELO SAYS IT IS SEEING ITS SALES GROW EACH WEEK AS WE HEAD INTO THE SUMMER

MEANWHILE CALLS TO BOYCOTT SIGNATURE BRANDS HAS BECOME A REAL TREND AMID THE CULTURE WAR – CONSUMERS ARE EVIDENTLY PULLING THEIR SUPPORT FROM BRANDS THAT OPENLY SUPPORT THE LGBTQ COMMUNITY DURING PRIDE MONTH – OFTEN ANNOUNCING IT ON SOCIAL MEDIA

TARGET’S LOSSES HAVE SWELLED TO OVER 15 BILLION DOLLARS FOLLOWING BACKLASH OVER IT’S DISPLAY OF PRIDE THEMED MERCHANDISE

KOHLS, CRACKER BARREL, THE NORTH FACE AND PETSMART HAVE ALSO EACH WITNESSED CONSERVATIVE THREATS TO BOYCOTT – THOUGH NOT ALL HAVE BEEN AS EFFECTIVE AS THE TARGET AND BUD LIGHT EFFORTS

AFTER KOHLS RELEASED RAINBOW THEMED CLOTHES IT SAW A BRIEF DIP IN VALUE AROUND THE LAST WEEK OF MAY – THAT HAS SINCE REBOUNDED AND THE COMPANY NOW SITS AT A HIGHER STOCK VALUE THAN IT DID PRIOR TO ALL OF THIS – THOUGH THE NYPOST REPORTS KOHLS HAS STARTED PUTTING A LOT OF ITS MERCH ON DISCOUNT LESS THAN HALF WAY THROUGH THE MONTH

MEANWHILE AS MORE PEOPLE JOIN IN CELEBRATING THE LGBTQ COMMUNITY THERE’S GROWING ACCUSATIONS OF THE SEXUALIZATION OF YOUNG CHILDREN AND QUOTE UN QUOTE WOKENESS ACCORDING TO RILA GLOBAL CONSULTING WHICH TRACKS MORE THAN 100 MILLION WEBSITES AND SOCIAL MEDIA PAGES PER DAY

THE COMPANY REPORTS THAT IN MAY AND JUNE OF LAST YEAR THERE WERE FEWER THAN 400 ONLINE POSTS CALLING FOR PRIDE-RELATED BOYCOTTS – THIS YEAR THEY REPORTED MORE THAN 15,000 IN MAY ALONE

IT’S A REALITY THAT’S LEFT MANY BIG COMPANIES FEELING JITTERY QUESTIONING WHETHER THEY SHOULD BACK OFF FROM THESE POLITICAL CAUSES OR DOUBLE DOWN AND RISK BECOMING THE NEXT BUD LIGHT

I’LL BE HERE FOLLOWING THE LATEST TRENDS – CATCH US ON THE DAILY AT STRAIGHT ARROW NEWS DOT COM

Bud Light dethroned as America’s top-selling beer amid larger boycott trend

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